This content originally appeared on this is rachelandrew.co.uk and was authored by this is rachelandrew.co.uk
Over the Christmas period I finished the first draft of my upcoming book. I’m really happy with how it has shaped up and I am very grateful to everyone who has been in touch with what they think should be included. As a taster, here is the provisional Table of Contents. There may be small changes depending on comments from reviewers, however everything below will be covered in the book.
Why Side Projects?
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- Profitable Side Projects
- Dreaming Small is Underrated
- What Defines Success for your Product?
- Getting to the Shipping Point
- A Cautionary Tale
- Minimum Viable Infrastructures
- Small Things Can Grow
- First Steps to Launch
Your Product
- Ideas and approaches
- Software as a Service (SaaS)
- One off purchases
- SaaS vs. one off purchases
- Plugins, themes and add-ons
- Putting your main product on hold
- The Concierge approach
- Validating ideas
- Your Product Tasks
Productivity
- Making time for side projects
- Spend Time to Save Time
- Tools and Techniques
- Outsourcing
- Productivity Tasks
Pricing
- Choosing a Pricing Model
- The Pricing Model for Perch
- Step by Step Pricing
- Customer Acquisition and Lifetime Value
- Card up front or after Trial?
- Special Offers and Discounts
- Pricing in one currency or multiple currencies
- VAT and Local Taxes
- Next Steps
The practicalities of selling products online
- Taking payment
- Hosting
- Legal Matters
- Stats and tracking
- Next Steps
Identity and Brand
- Visual Identity
- Identity through Voice
- Writing marketing copy
- Next Steps
Setting up for Support
- Supporting your product
- Tools for Support
- Public Forums vs Ticketed Support
- Social Media Support
- Pre-sales and purchase support
- Dealing with Difficult Customers
- Next Steps for Support
Planning a Launch
- Building an audience
- Pre-launch pages
- The Slow Launch
- Next Steps to Launch
We launched! Now What?
- Adding features
- Balancing client work and your product
- Marketing Your Product
- Switching focus
- Enjoy the Journey
My next steps are to do battle with trying to create a usable book in formats that will ensure it is readable on various devices. I have become a great fan of Scrivener during the process of writing this book and I have been able to generate a reasonable preview of the book in PDF form – but the outputs for e-book formats are less than satisfactory. It looks as if the best way to create the final book will be to use HTML – which I can output from Scrivener via the Markdown support – and then convert that into the formats I need.
This content originally appeared on this is rachelandrew.co.uk and was authored by this is rachelandrew.co.uk
this is rachelandrew.co.uk | Sciencx (2013-12-30T12:20:00+00:00) Table of Contents for The Profitable Side Project. Retrieved from https://www.scien.cx/2013/12/30/table-of-contents-for-the-profitable-side-project/
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