A summary of the ICO report on RTB – and what happens next

Latest updates: read more about the RTB complaints.
This note summarizes the ICO report on real-time bidding, which vindicates the GDPR complaints initiated by Brave.
In September 2018, Brave started to trigger a series of formal complaints un…


This content originally appeared on Brave’s Latest News on Brave Browser and was authored by Brave’s Latest News on Brave Browser

Latest updates: read more about the RTB complaints. This note summarizes the ICO report on real-time bidding, which vindicates the GDPR complaints initiated by Brave. In September 2018, Brave started to trigger a series of formal complaints under the GDPR against the lack of data protection in real-time bidding (RTB) advertising auctions. RTB auctions happen hundreds of billions of times every day, and leak the online habits of billions of Internet users in to the data broker ecosystem.


This content originally appeared on Brave’s Latest News on Brave Browser and was authored by Brave’s Latest News on Brave Browser


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Brave’s Latest News on Brave Browser | Sciencx (2019-06-26T00:00:00+00:00) A summary of the ICO report on RTB – and what happens next. Retrieved from https://www.scien.cx/2019/06/26/a-summary-of-the-ico-report-on-rtb-and-what-happens-next/

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" » A summary of the ICO report on RTB – and what happens next." Brave’s Latest News on Brave Browser | Sciencx - Wednesday June 26, 2019, https://www.scien.cx/2019/06/26/a-summary-of-the-ico-report-on-rtb-and-what-happens-next/
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" » A summary of the ICO report on RTB – and what happens next." Brave’s Latest News on Brave Browser | Sciencx [Online]. Available: https://www.scien.cx/2019/06/26/a-summary-of-the-ico-report-on-rtb-and-what-happens-next/. [Accessed: ]
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» A summary of the ICO report on RTB – and what happens next | Brave’s Latest News on Brave Browser | Sciencx | https://www.scien.cx/2019/06/26/a-summary-of-the-ico-report-on-rtb-and-what-happens-next/ |

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