Why marketers must conduct GDPR Data Protection Impact Assessments of RTB

Latest updates: read more about the RTB complaints.
This note examines the GDPR requirement that marketers conduct data protection impact assessments (DPIAs) when buying digital media using “real-time bidding” advertising. 
Summary:
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This content originally appeared on Brave’s Latest News on Brave Browser and was authored by Brave’s Latest News on Brave Browser

Latest updates: read more about the RTB complaints. This note examines the GDPR requirement that marketers conduct data protection impact assessments (DPIAs) when buying digital media using “real-time bidding” advertising.  Summary: A 2018 European Court of Justice decision demonstrates that a marketer that buys targeted advertising is a “controller” of the personal data used for that targeting, even if the marketer does not process the data itself. The first consequence is that the marketer must conduct a Data Protection Impact Assessment (DPIA) of “real-time bidding” (RTB), per Article 35 of the GDPR.


This content originally appeared on Brave’s Latest News on Brave Browser and was authored by Brave’s Latest News on Brave Browser


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