Google and IAB’s inadequate proposals to reform RTB

Latest updates: read more about the RTB complaints.
This note highlights the inadequacies of Google and IAB proposals to reform RTB, and summarises the market problems of regulatory failure. 
In June 2019, the ICO published a damning repor…


This content originally appeared on Brave’s Latest News on Brave Browser and was authored by Brave’s Latest News on Brave Browser

Latest updates: read more about the RTB complaints. This note highlights the inadequacies of Google and IAB proposals to reform RTB, and summarises the market problems of regulatory failure.  In June 2019, the ICO published a damning report on “real-time bidding”. It completely vindicated the evidence produced by Brave, and submitted with the complaints from Jim Killock and Dr Michael Veale, in parallel with Dr Johnny Ryan’s complaints to the Irish Data Protection Commission.


This content originally appeared on Brave’s Latest News on Brave Browser and was authored by Brave’s Latest News on Brave Browser


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Brave’s Latest News on Brave Browser | Sciencx (2020-01-21T00:00:00+00:00) Google and IAB’s inadequate proposals to reform RTB. Retrieved from https://www.scien.cx/2020/01/21/google-and-iabs-inadequate-proposals-to-reform-rtb/

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" » Google and IAB’s inadequate proposals to reform RTB." Brave’s Latest News on Brave Browser | Sciencx - Tuesday January 21, 2020, https://www.scien.cx/2020/01/21/google-and-iabs-inadequate-proposals-to-reform-rtb/
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" » Google and IAB’s inadequate proposals to reform RTB." Brave’s Latest News on Brave Browser | Sciencx [Online]. Available: https://www.scien.cx/2020/01/21/google-and-iabs-inadequate-proposals-to-reform-rtb/. [Accessed: ]
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» Google and IAB’s inadequate proposals to reform RTB | Brave’s Latest News on Brave Browser | Sciencx | https://www.scien.cx/2020/01/21/google-and-iabs-inadequate-proposals-to-reform-rtb/ |

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