California Privacy Rights Act to define and limit “cross-context behavioral advertising”

Latest updates: read more about the RTB complaints.
Following a court decision on Friday, it is now highly likely that California will introduce legislation that curtails “cross-context behavioral advertising”. 
A court decision on Friday …


This content originally appeared on Brave’s Latest News on Brave Browser and was authored by Brave’s Latest News on Brave Browser

Latest updates: read more about the RTB complaints. Following a court decision on Friday, it is now highly likely that California will introduce legislation that curtails “cross-context behavioral advertising”.  A court decision on Friday (19 June 2020) makes it highly likely that Californians will vote on the California Privacy Rights Act (CPRA), the successor to the CCPA. Disclosure: I have contributed to the text of this bill.  On Friday a decision at the Sacramento County Superior Court cleared a bureaucratic hurdle that would have delayed a referendum on the California Privacy Rights Act for two years.


This content originally appeared on Brave’s Latest News on Brave Browser and was authored by Brave’s Latest News on Brave Browser


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Brave’s Latest News on Brave Browser | Sciencx (2020-06-22T00:00:00+00:00) California Privacy Rights Act to define and limit “cross-context behavioral advertising”. Retrieved from https://www.scien.cx/2020/06/22/california-privacy-rights-act-to-define-and-limit-cross-context-behavioral-advertising/

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