Update (Six Months of Data): lessons for growing publisher revenue by removing 3rd party tracking

This note presents lessons for all publishers based on six months of data from Dutch publisher NPO, after it removed 3rd party tracking. 
Additional revenue data from the Dutch publisher NPO reveals the real-world impact on the revenues of website…


This content originally appeared on Brave’s Latest News on Brave Browser and was authored by Brave’s Latest News on Brave Browser

This note presents lessons for all publishers based on six months of data from Dutch publisher NPO, after it removed 3rd party tracking.  Additional revenue data from the Dutch publisher NPO reveals the real-world impact on the revenues of websites of various sizes of removing 3rd party adtech and tracking. As a previous note outlined, NPO removed third party tracking from its websites at the start of 2020, and sold advertising exclusively by using contextual targeting.


This content originally appeared on Brave’s Latest News on Brave Browser and was authored by Brave’s Latest News on Brave Browser


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APA

Brave’s Latest News on Brave Browser | Sciencx (2020-07-24T00:00:00+00:00) Update (Six Months of Data): lessons for growing publisher revenue by removing 3rd party tracking. Retrieved from https://www.scien.cx/2020/07/24/update-six-months-of-data-lessons-for-growing-publisher-revenue-by-removing-3rd-party-tracking/

MLA
" » Update (Six Months of Data): lessons for growing publisher revenue by removing 3rd party tracking." Brave’s Latest News on Brave Browser | Sciencx - Friday July 24, 2020, https://www.scien.cx/2020/07/24/update-six-months-of-data-lessons-for-growing-publisher-revenue-by-removing-3rd-party-tracking/
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Brave’s Latest News on Brave Browser | Sciencx Friday July 24, 2020 » Update (Six Months of Data): lessons for growing publisher revenue by removing 3rd party tracking., viewed ,<https://www.scien.cx/2020/07/24/update-six-months-of-data-lessons-for-growing-publisher-revenue-by-removing-3rd-party-tracking/>
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Brave’s Latest News on Brave Browser | Sciencx - » Update (Six Months of Data): lessons for growing publisher revenue by removing 3rd party tracking. [Internet]. [Accessed ]. Available from: https://www.scien.cx/2020/07/24/update-six-months-of-data-lessons-for-growing-publisher-revenue-by-removing-3rd-party-tracking/
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" » Update (Six Months of Data): lessons for growing publisher revenue by removing 3rd party tracking." Brave’s Latest News on Brave Browser | Sciencx - Accessed . https://www.scien.cx/2020/07/24/update-six-months-of-data-lessons-for-growing-publisher-revenue-by-removing-3rd-party-tracking/
IEEE
" » Update (Six Months of Data): lessons for growing publisher revenue by removing 3rd party tracking." Brave’s Latest News on Brave Browser | Sciencx [Online]. Available: https://www.scien.cx/2020/07/24/update-six-months-of-data-lessons-for-growing-publisher-revenue-by-removing-3rd-party-tracking/. [Accessed: ]
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» Update (Six Months of Data): lessons for growing publisher revenue by removing 3rd party tracking | Brave’s Latest News on Brave Browser | Sciencx | https://www.scien.cx/2020/07/24/update-six-months-of-data-lessons-for-growing-publisher-revenue-by-removing-3rd-party-tracking/ |

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