This content originally appeared on NN/g latest articles and announcements and was authored by Sarah Gibbons, Kelley Gordon
Summary: Visually aesthetic designs use consistent typography, establish a clear hierarchy, utilize a refined color palette, and align to a grid.
Visual details like fonts, colors, and alignment create a usable experience and express brand traits (such as friendliness or reliability).
It’s easy to look at a design and notice it looks good. It’s often much harder to pinpoint why it looks good. In this article we analyze three user-interface designs and discuss the visual- design principles that make them attractive.
Our first example is from Medium.com . This design utilizes a grid, white space, and a typographic system to create a comfortable, yet beautiful reading experience.
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This content originally appeared on NN/g latest articles and announcements and was authored by Sarah Gibbons, Kelley Gordon
Sarah Gibbons, Kelley Gordon | Sciencx (2021-03-07T17:00:00+00:00) Why Does a Design Look Good?. Retrieved from https://www.scien.cx/2021/03/07/why-does-a-design-look-good/
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