This content originally appeared on NN/g latest articles and announcements and was authored by Feifei Liu
Summary: User testing in different countries helps identify culturally specific usability issues. Testing correctly and at the right time will help you thrive in a new market.
Designing for global audiences with different cultural backgrounds can be challenging.
To thrive in an international market, sites must go beyond translation and localization and gain first-hand data on how your users in your markets interact with your products. Even though the main usability guidelines stay the same across countries , testing with international audiences can reveal usability problems specific to those cultures . There are two main reasons to test with international users:
Usability Problems Associated with Features More Likely to Be Used by International Users
International usability testing can uncover issues with important site functionalities rarely used by your major group .
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This content originally appeared on NN/g latest articles and announcements and was authored by Feifei Liu
Feifei Liu | Sciencx (2021-04-18T16:00:00+00:00) International Usability Testing: Why You Need It. Retrieved from https://www.scien.cx/2021/04/18/international-usability-testing-why-you-need-it/
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