This content originally appeared on NN/g latest articles and announcements and was authored by Maria Rosala
Summary: UX professionals often work hard to convince stakeholders to support UX research and design efforts. Recognizing who your key stakeholders are and how they impact your work is the first step to building fruitful stakeholder relationships.
Ever had a stakeholder shut down your project or block UX-design efforts? This frustrating situation may be avoided. A significant part of UX involves working with and alongside stakeholders. In particular, in organizations with low UX maturity, UX professionals have to constantly evangelize to stakeholders about their work, why it matters, and why they should be allowed to continue doing it! While we’ve written before that it’s a good idea to collaborate with stakeholders and to invite them to observe research , stakeholder analysis offers a structured approach to stakeholder management.
Stakeholder analysis is particularly useful for UX professionals working on new projects with new stakeholders or for UX teams looking to improve the UX maturity of their organization by increasing the knowledge of (and adoption of) user-centered ways of working.
A stakeholder is anyone who has interest in your project or with whom you need to work with in some way to complete the project. Your CEO, the marketing director, the account manager, or even your manager could all be stakeholders. Stakeholders can be internal to the organization or external to it. If you’re not sure who your stakeholders are, start by asking yourself who is interested in your project and who has power, influence, or control over it. These questions should lead to a long list of stakeholders.
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This content originally appeared on NN/g latest articles and announcements and was authored by Maria Rosala
Maria Rosala | Sciencx (2021-04-18T16:00:00+00:00) Stakeholder Analysis for UX Projects. Retrieved from https://www.scien.cx/2021/04/18/stakeholder-analysis-for-ux-projects/
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