Changes to the Android Choice Screen in Europe

Android provides people with more choice than any other mobile platform. People can freely choose which apps they use, download and set as default — and research shows that Europeans understand how to easily switch search engines should they wish. Android also enables thousands of developers and manufacturers to build successful businesses.

We have been in constructive discussions with the European Commission for many years about how to promote even more choice on Android devices, while ensuring that we can continue to invest in, and provide, the Android platform for free for the long term. 

We complied with a 2018 ruling that required us to distribute Search separately from Google Play. In consultation with the Commission, we then went even further by introducing a promotional opportunity for search apps and browsers and, subsequently, a choice screen requiring Android users to choose a default search provider. In both instances, we balanced introducing additional choice for device manufacturers and users with changes to our commercial terms. 

Following further feedback from the Commission, we are now making some final changes to the Choice Screen including making participation free for eligible search providers. We will also be increasing the number of search providers shown on the screen. These changes will come into effect from September this year on Android devices.

We have always believed in offering people and businesses choice and competing on the merits of our services. And we know that people choose Google because it’s helpful; not because there are no alternatives. That’s why we will continue to invest in Google Search and Android to make them the most helpful products available, and we appreciate the open dialogue with the European Commission on these areas.