This content originally appeared on Twilio Blog and was authored by Amit Agarwal
Key takeaways:
- ISV customers sending fewer than 3,000 SMS segments and MMS daily qualify for the new Starter Brand registration.
- You will only need a name, email, phone number, and billing address from your customers for registration of Starter Brands.
Today, we are excited to announce an update to A2P 10DLC registration requirements, providing a solution that works for the entire messaging ecosystem. If you build with Twilio and sell your solution to other companies, we consider you an ISV (independent software vendor) so this update is specifically for you!
In the coming months, you will have access to ‘Starter Brands.’ This allows you to register your customers sending fewer than 3,000 outbound SMS segments and MMS daily using a simpler verification process with information you likely already have from your customer: name, email, SMS-capable phone number, and billing address. This is the extent of the information you need to collect for registration. Additionally, we will cover all registration fees for these customers when utilizing Twilio’s Trust Hub and APIs to register. You will only need to pay the per message fees. These new updates allow you and your customers to invest in building and scaling delightful experiences for end users.
How does this impact A2P 10DLC registration?
For your customers sending greater than 3,000 messages daily, you will continue to onboard them through the standard process, creating Secondary Business Profiles, Secondary U.S. A2P Brands and Campaign use cases. This allows your customers to independently establish trust within the verified ecosystem and benefit from additional throughput and decreased carrier fees on AT&T routes.
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ISV Starter Brand |
ISV Standard Brand |
|
|
Message Volume |
Fewer than 3,000 outbound SMS segments and MMS daily across major U.S. networks. Max 1,000 outbound SMS segments and MMS daily to T-Mobile (messages exceeding this limit will fail). |
Greater than 3,000 outbound SMS segments and MMS daily across major U.S. networks. T-Mobile daily max dependent on Trust Score after Secondary Vetting. See additional information here. |
|
Phone Numbers Allowed |
Five 10-digit long codes can send U.S. messages per Starter brand |
400 phone numbers by default per Messaging Service Up to 10,000 phone numbers upon request per Messaging Service |
|
Brand Registration |
First and last name, email, customer’s SMS-capable phone number, and billing address. |
Business name, address, identity, type, status, registration number, industry, website, region of operations, and authorized point of contact. See additional information here. |
|
Campaign Registration |
Campaign use case (Starter), Messaging Service associated with the campaign, and fewer than five 10-digit long codes. |
Campaign use case, Messaging Service associated with the campaign, use case description, 2 sample messages, and at least one 10-digit long code. See additional information here. |
|
Registration Process |
Starter APIs (not yet available) |
Standard APIs or within Twilio Trust Hub |
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Throughput |
Projected to be 1 - 2 MPS (not yet finalized) |
3 - 180 MPS depending on Trust Score |
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Registration Fees |
Free (Twilio is covering the registration fees) |
$4 Secondary Brand registration (+ $40 Secondary Vetting to appeal Trust Score and raise daily T-Mobile limits) $2 - $10 per month Campaign use case registration + $50 T-Mobile one-time campaign activation fee per campaign (currently waived) |
|
Carrier Fees |
AT&T: $0.004 per outbound SMS segment and $0.005 per outbound MMS message. T-Mobile: $0.003 per outbound and inbound SMS segment and $0.01 per outbound and inbound MMS message. |
AT&T: $0.002 - $0.004 per outbound SMS segment and $0.0035 - $0.005 per outbound MMS message. T-Mobile: $0.003 per outbound and inbound SMS segment and $0.01 per outbound and inbound MMS message. |
The customer journey with A2P 10DLC
As an ISV, you’ve likely created a customer journey that makes it easy to get started and scale with your business. We know that upgrade paths are a critical part of this journey. The new A2P 10DLC Starter-to-Standard registration process creates a path that aligns with your business model, allowing you to build simpler upgrade paths into the experience.
This update was made possible through the commitment from Twilio and our carrier partners to create an ecosystem that supports every developer, business, agency, non-profit, and ISV customer. We know there is still more work to do here and we are excited to partner with you all as we build this new experience, and usher in the next era in business messaging. We will be sure to keep you informed along the way and can’t wait to see what you build!
This content originally appeared on Twilio Blog and was authored by Amit Agarwal
Amit Agarwal | Sciencx (2021-06-22T19:12:03+00:00) A2P 10DLC ISV Starter Brands: Messaging that’s accessible to businesses of all sizes. Retrieved from https://www.scien.cx/2021/06/22/a2p-10dlc-isv-starter-brands-messaging-thats-accessible-to-businesses-of-all-sizes/
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