This content originally appeared on NN/g latest articles and announcements and was authored by Alita Joyce
Summary: Companies should experiment with interactive social media content types, include relevant calls to action in posts, and avoid posting too frequently.
Companies need to ensure their social-media content is relevant, timely, and well-written. When users are on social platforms, their priority is rarely your content. For that reason, your content must be well-designed in order to grab (and keep) users’ attention.
Our findings come from 3 rounds of research with 96 users over the past 11 years. In the most recent study, we recruited 23 participants and used usability testing , cognitive-mapping activities, and diary studies to understand how people engage with companies on social media and inform our Social Media User Experience report. In this article, we share three insights from the new edition of this report.
Avoid Posting Too Frequently
Too many social media posts from one company overwhelm the user’s feeds and can create a negative perception of the brand. This information pollution can cause users to tune out your posts. For a lot of people, social media is primarily a hub for connecting with friends and family, and, even though brands have a presence, they shouldn’t take over the entire social experience. One participant mirrored this sentiment when she unfollowed several companies on social media and said, “they were posting too much […] I was missing out on things that were more important to me and I don’t really want to be inundated with that stuff.”
Read Full Article
This content originally appeared on NN/g latest articles and announcements and was authored by Alita Joyce
Alita Joyce | Sciencx (2021-06-27T16:00:00+00:00) Social Media UX: 3 Research Insights. Retrieved from https://www.scien.cx/2021/06/27/social-media-ux-3-research-insights/
Please log in to upload a file.
There are no updates yet.
Click the Upload button above to add an update.