This content originally appeared on DEV Community and was authored by Praveen
Video On Demand (VOD) has become the most preferred method for people to watch videos online than any other traditional method. People prefer watching videos over other forms of media like images, email and blogs. Statistics say that the number of people watching video over the VOD platform has increased over 100% and the average time spent on a single session VOD platform is above 15 minutes per session. The video streaming market is expected to be above 30 billion by next year
Video on Demand(VOD)
Video On Demand (VOD)is an online streaming service platform where viewers can watch uploaded videos and recorded videos at any place and at any time, viewers can also pause, fast forward or rewind the videos, and start continuing to watch the video from where they left. An example of VOD streaming is Netflix.
Netflix is designed only for entertainment purposes based on consumer purposes.
For professional purposes and for independent creators this streaming platform like Netflix is not suitable. Many VOD platform providers are in the market today to create independent video streaming platforms for independent creators according to their needs.
Professional VOD platform providers like Webnexs VOD can help set up video streaming service platforms according to the company and user’s needs.
Streaming video on this Webnexs VOD platform gives full control over the video and includes features such as video monetization, content management system(CMS), video player customization, advanced security features, API access and delivery of content to the audience through the content delivery network
Difference Between live streaming and Video On Demand (VOD)
Live streaming is the process of uploading and broadcasting video in real-time to audiences. The audience feel much more valued and closely attached to the company when attending an online event
Many businesses use live streaming service platforms as a tool for conducting live events, new product advertising, generating leads, brand awareness and for educating the audience about the company or product
Many businesses use live streaming for live product demos and many educational institutions for conducting live lectures. Encoders, Content delivery network and adaptive bitrate streaming technology are needed for the delivery of live streaming video to end-users without any lag.
Video On Demand streaming service is watching uploaded and pre-recorded content from a video library at any time and at any place on any internet-connected device. Video may be of entertainment video, educational video and tutorials
Features of Good Video On Demand (VOD)
Consumer-related and social media video hosting platforms do not meet the needs of businesses as they are restricted on video monetization, content and time limits.
The broadcaster need to choose a professional based VOD platform for streaming videos like Webnexs VOD to provide a good customer experience to the viewers
Features:
- Video streaming without ads
- White label Video streaming as broadcasters allowed to use their own logo and image
- API And SDK access as it supports on OTT and mobile apps
- Advanced security features such as DRM Encryption and SSO
- Unlimited input source
- Recorded Live stream events stored directly into Video Library
- Content management system for segregation of video in categories and subcategories
- Content delivery network for transfer of videos to end-user without any issues and video being made accessible on most of the devices
Video On Demand (VOD) Monetization Methods
Monetization is the process of generating revenue by uploading and sharing videos online
Three video monetization methods used for generating revenue are SVOD,TVOD and AVOD
SVOD ( Subscription Video On Demand):
SVOD is the method in which viewers pay money on a monthly basis or yearly basis for unlimited access to video content present in the video library. This method generates revenue to the platform continuously in form of recurring fees
Example: Netflix
TVOD ( Transactional Video On Demand ):
It is a method in which viewers pay money to access the particular video content on pay per view basis.TVOD is of two types: Electronic sale through (EST) and Download to rent (DRT).In EST method Viewers pay money to get access to video content permanently. In the DRT method, viewers pay money to access the content for a particular period of time, like renting video for a particular time interval.
Example: Apple Itunes
AVOD( Advertisement Video on Demand):
In this method, viewers need not pay money to access video content as it free platform as it concentrates on attracting customers. It is the method in which the advertisers give money to video streaming platforms to place their ads in between videos, so the viewers have to watch ads when streaming video .
There are two types in AVOD: Direct advertising and Advertising Company. In Direct advertising, a video creator will go in search of a company or advertisers to place their ads on their platform. This helps in generating revenue for their ads being placed on their platform on cost per click basis. Whereas another method is approaching advertising companies as they connect creators with companies searching for platforms to display their ads
Example: Youtube
Conclusion
Video On Demand(VOD) Streaming Service Platform gives you the advantage as people can watch video at any time and at any place making it more comfortable in viewing content whereas in the traditional method of broadcasting cable network where video to be telecasted on a particular time
With Webnexs VOD you can start building your own VOD platform for streaming videos online as it provides a fully scalable end-to-end video streaming solution
This content originally appeared on DEV Community and was authored by Praveen
Praveen | Sciencx (2021-07-22T08:02:08+00:00) What Is Video On Demand (VOD) ?. Retrieved from https://www.scien.cx/2021/07/22/what-is-video-on-demand-vod/
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