Four Factors in UX Maturity

Improving UX maturity requires growth and evolution across 4 high-level factors: strategy, culture, process, and outcomes.


This content originally appeared on NN/g latest articles and announcements and was authored by Sarah Gibbons, Kate Moran, Kara Pernice, Kathryn Whitenton

Summary: Improving UX maturity requires growth and evolution across 4 high-level factors: strategy, culture, process, and outcomes.



Our updated UX Maturity Model incorporates new norms and adapts to the evolution of our industry. It outlines how UX maturity can be shaped and measured. There are six stages of UX maturity ( Absent , Limited , Emergent , Structured , Integrated , and User - Driven ). However, companies at the same stage might look different due to organization specifics such as size priorities, or politics.

We identified 4 high-level factors that contribute to the organization’s UX maturity:

Each of these 4 high-level factors influence the organization’s UX-maturity level.  These factors provide a framework to assess the organization’s commitment to UX and its ability to deliver user-centered products and services across all areas of the organization.



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This content originally appeared on NN/g latest articles and announcements and was authored by Sarah Gibbons, Kate Moran, Kara Pernice, Kathryn Whitenton


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Sarah Gibbons, Kate Moran, Kara Pernice, Kathryn Whitenton | Sciencx (2021-07-25T16:00:00+00:00) Four Factors in UX Maturity. Retrieved from https://www.scien.cx/2021/07/25/four-factors-in-ux-maturity/

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" » Four Factors in UX Maturity." Sarah Gibbons, Kate Moran, Kara Pernice, Kathryn Whitenton | Sciencx - Sunday July 25, 2021, https://www.scien.cx/2021/07/25/four-factors-in-ux-maturity/
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Sarah Gibbons, Kate Moran, Kara Pernice, Kathryn Whitenton | Sciencx - » Four Factors in UX Maturity. [Internet]. [Accessed ]. Available from: https://www.scien.cx/2021/07/25/four-factors-in-ux-maturity/
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" » Four Factors in UX Maturity." Sarah Gibbons, Kate Moran, Kara Pernice, Kathryn Whitenton | Sciencx - Accessed . https://www.scien.cx/2021/07/25/four-factors-in-ux-maturity/
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" » Four Factors in UX Maturity." Sarah Gibbons, Kate Moran, Kara Pernice, Kathryn Whitenton | Sciencx [Online]. Available: https://www.scien.cx/2021/07/25/four-factors-in-ux-maturity/. [Accessed: ]
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» Four Factors in UX Maturity | Sarah Gibbons, Kate Moran, Kara Pernice, Kathryn Whitenton | Sciencx | https://www.scien.cx/2021/07/25/four-factors-in-ux-maturity/ |

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