This content originally appeared on NN/g latest articles and announcements and was authored by Page Laubheimer
Summary: Systematically gathered qualitative data is a dependable method of understanding what users need, why problems occur, and how to solve them.
“Not everything that can be counted counts, and not everything that counts can be counted.”
– (Attributed to) Albert Einstein
A fairly common objection to qualitative UX research (especially from statistically literate audiences) is that small sample sizes result in anecdotal evidence or a few people’s subjective assessments, rather than data proper. Many UXers that work in domains such as healthcare, natural science, or even just “data-driven” organizations may find that it is difficult to build buy-in to conduct small- n research in the first place; even if they are able to do the testing, it’s often hard to build credibility about the recommendations that result from the findings.
Read Full Article
This content originally appeared on NN/g latest articles and announcements and was authored by Page Laubheimer
Page Laubheimer | Sciencx (2021-08-01T16:00:00+00:00) Data Is More than Numbers: Why Qualitative Data Isn’t Just Opinions. Retrieved from https://www.scien.cx/2021/08/01/data-is-more-than-numbers-why-qualitative-data-isnt-just-opinions/
Please log in to upload a file.
There are no updates yet.
Click the Upload button above to add an update.