How does the promotion of posts work on DEV?

I have just been having a conversation on a post about how DEV decides what content to promote, so I thought I would ask the question instead of speculating!

What dictates what is promoted on social media?
What dictates top comments in the newsletter…


This content originally appeared on DEV Community and was authored by InHuOfficial

I have just been having a conversation on a post about how DEV decides what content to promote, so I thought I would ask the question instead of speculating!

  • What dictates what is promoted on social media?
  • What dictates top comments in the newsletter / weekly post?
  • What dictates a top 7 post in the newsletter / weekly post?

For clarity: I am talking about things that the DEV team actively promotes, not what is popular in the feeds or how the feeds work.

I know they say in the top 7s that it is based on traffic or engagement but that doesn't appear to be the case (although I can't see traffic figures to be fair).

They do seem very much human driven (which is fine but then I am asking how are they chosen)?

Just wondered how it all worked and what is actually looked at as the criteria?

Is there a bit of luck involved as to which posts the DEV team happen to read, as I understand you can't possibly read them all?

I am intrigued so I can learn how to game the system write better content that gets promoted ??

Personal motivation

This question was sparked as I released a monster article (one that I believe is truly great quality...for once I didn’t shit post ?!) that got great engagement but low views. (currently: 224 reactions to 2500 views)

As an experiment I deliberately wrote a "low effort" post that I released at one of the worst possible times that was designed to be a click magnet / get noticed and....the "low effort" one got promoted! (currently: 55 reactions to 4400 views)

Not complaining about getting a shout out (thanks DEV) it just seems a bit broken that I can predict what is likely to get shared based on the tags and title rather than the quality of the post!

I know that increasing visibility of quality content is something the DEV team is working on, so perhaps a final question is how you find that quality content in the first place (suggestions are: "reactions to views" ratio seems like a decent starting place, maybe "number of comments to views" too?)?

Anyway just asking the question, and from a purely selfish standpoint (until people get sick of me promoting it!) here is the article I believe was "promotion worthy" and the one deliberately designed to get promoted!

the "high effort" post

the "low effort" post

Thanks in advance for any clarity on this!


This content originally appeared on DEV Community and was authored by InHuOfficial


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