This content originally appeared on DEV Community and was authored by Alexandre Freire

By https://github.com/trekhleb/promote-your-next-startup

Promote Your Next Startup

Free web-resources you may want to use to promote your next startup.

The main advertisement channel is of course people who are in love with your product.
Their sharing activities is the best advertisement. Thus, the main idea is to
create the product that is useful, usable and attractive to the end users. And only
after that it does make sense to spread the word about something you've done.

Post News

Create a Product Page

Post an Article

Niche Platforms

Here are some niche blogs which you may use to find your target audience.

Write for News Blog

Answer Questions

Write on Forums

Write to Dev-Chats

Don't spam!

If you think your project is useful for some specific group of people
then find targeted channel, read about channel rules and only then post information
to channel.

Record a video

Record a demo video of your product, or some learning content and upload it to your YouTube channel. Put the link to the product or to the content to the video description.

Become Awesome

If you find your project to be related to one of the awesome partitions then just
go ahead and create pull request to add your product to the list.

Use Advanced Google Search Techniques

Google supports powerful search techniques that may help you to promote your resource.

Find sites linking to competitors

Find sites linking to your competitors and try to add your link to that web-sites as well.

Google’s link: operator was officially deprecated in 2017. But it does still return some results.

It might be a good idea to exclude competitor web-site itself from the search results by using the site: operator to avoid displaying of internal links

Do the following Google search but with you competitor's URL:

link:https://competitor-domain.com/blog -site:competitor-domain.com

Find guest post opportunities

This allows you to find web-sites where you might submit the article about your new project/product/startup.

Pick your niche keyword (i.e. programming) and Google search for guest post related phrases like so:

programming intitle:"write for us" inurl:"write-for-us"

You can also use other phrases like:

• contribute to
• become a contributor
• guest post guidelines
• inurl:guest-post
• etc.

You can also search for many of these at once:

programming ("write for us" | inurl:"guest-post-guidelines" | inurl:"guest-post")

Or even:

(programming | machine learning) AND ("write for us" | inurl:"guest-post-guidelines")

Find resource page opportunities

Resource pages contains the links to best resources on specific topic.

It might be a good idea to pitch your resource for inclusion.

To find resource pages you might do the following Google search:

programming (intitle:"resources" | inurl:resources)

Or you might narrow it down to:

intitle:programming AND intitle:resources AND inurl:resources

Find more related resource

Once you found a good web-site to place a link to you might want to find similar relevant resources.

To do so just do the following Google search but with the resource you're interested in:

related:https://news.ycombinator.com

Register in Startup Directories

Other suggestions

• Use findareddit.com to find relevant subreddits for your niche

Depending on the subject of your post you may use the targeted subreddits:

• r/coding
• r/computerscience
• r/compsci
• r/SideProject
• r/algorithms
• r/javascript
• r/learnjavascript
• r/reactjs
• r/programming
• r/learnprogramming
• r/webdev
• r/datascience
• r/Python
• r/pythontips
• r/ArtificialInteligence
• r/learnmachinelearning
• r/MachinesLearn
• r/MLQuestions
• r/tensorflow
• r/pythoncoding

This content originally appeared on DEV Community and was authored by Alexandre Freire