Just Launched: 6 Questions Every Retailer Should Ask When Choosing an Email Services Provider

Finding the right email service provider (ESPs) takes time, effort, and money. Since email has the highest ROI of any marketing channel ($42 for every $1 spent, in fact), you need to find the right solution for your business the first time around.

Unfortunately, the ESP that works best for one company, might not be the best fit for another. Every email program is different, so find a vendor that can meet your business’s unique needs today while helping you achieve your email goals for the future.

Our newest guide, 6 Questions Every Retailer Should Ask When Choosing an Email Services Provider, shares the questions you need to ask a potential email partner to ensure your business picks the right long-term email solution. From inquiring about email deliverability to finding a solution that can scale with your business, here’s a preview of some of the questions included in the guide and what you should look for in a vendor response.

1. How can your solution meet our email deliverability needs?

When transactional and marketing emails fail to deliver, your business not only loses sales but also loses your customers’ trust. Partnering with an ESP with a proven track record of understanding and improving email deliverability can increase the effectiveness of your email strategy and drive better business results.

As a retailer, one of the most important factors to weigh is the ESP’s ability to process messages—especially during the holiday shopping season. If you’d like a holiday sending experience devoid of delays or outages, find a provider that offers you dedicated support so you can take control of your sender reputation and deliverability.

2. How can your service scale to match our business needs?

If the number of emails you send varies seasonally (as is the case with most retailers), you need a solution that can seamlessly and reliably support your changing volume. This is particularly relevant during the holiday season when marketing and transactional email activity spike considerably and your business depends on email more than ever to drive sales. Find a solution that ensures your emails land in your customer’s inboxes even on the busiest sending days.

Additionally, you’ll want a solution that can integrate with the rest of your marketing tech stack, or even better, a provider that gives you the opportunity to introduce new communication channels as you grow. At Twilio, we not only help retailers grow their email programs, but we also empower brands to use:

• SMS
• WhatsApp
• Chat
• Voice
• Video

Email today, SMS and video tomorrow! Whatever your needs, we’re here to help you expand to new communications channels and reach your customers wherever they choose to do business with you. Click here to download the full guide and learn how email can help you unlock an omnichannel communications strategy.

3. How can your platform help us build digital agility through automation?

Think about how much time you could win back in your day if you were able to automate even a few of your day-to-day tasks. Now, think how much better off you’d be if you could automate your email campaigns so your recipients automatically receive relevant content at the right time in their customer journey.

Look for an email service provider who offers robust Email Automation tools, like Twilio SendGrid, that can empower you to create time-saving automation without time-draining complexity. With the right tools you can easily create personalized experiences, tell stories, and invite conversations in a way that’s scalable and relevant to your audiences.

From onboarding series to lead nurture campaigns to holiday promotions, you can build personalized email automations in the time it takes to develop your usual one-to-many campaigns. Free up valuable time in your day and use it to focus on other strategic projects that help achieve your email goals.

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These 3 questions are just a glimpse inside 6 Questions Every Retailer Should Ask When Choosing an Email Services Provider. For the complete list of questions and a closer look at how Twilio SendGrid can help your business grow its email program, download the full guide now.