This content originally appeared on DEV Community and was authored by Explain Ninja
We’ve studied expert video marketing prognosis and are ready to share the ideas for attracting leads in B2B with videos that will be relevant this year and how you may apply them in your video marketing. Let’s go!
5 Ideas for B2B to Look for Your Marketing Success
At least five ideas will be helpful for your strategy since videos or animations may solve many performance problems in increasingly popular formats. Namely, from live broadcasts, explainer videos, short ads, leaving subscribers, for example, with a promotional code for the company’s products and so much more, the market is now full of ideas that may transform your marketing into live-commerce. Check them out.
Idea # 1 Explainer Video marketing
Videos help generate leads for 83% of marketers. Data visualization rules. That’s why it is recommended to add a call to action at the end of the video. Make it easier for them to reach what you offer them which means to improve your business UX. If you don’t, your potential customers will have to look for additional information about the service you promote via your explainer videos.
So do not forget that there are at least two ways to get leads via your videos: request contacts before watching it and offer to fill in a form after watching the video with a clear, powerful CTA.
Idea # 2 Content marketing
Customers trust brands that provide them with valuable and exciting information, styled content. Plus, 80% of business decision-makers prefer to learn about a company from articles rather than advertisements. This makes content marketing one of the most effective B2B or even B2P lead generation tools out there. Video or text, make sure you apply to content in your ads, do not release videos without incredibly well-thought scripts and high-quality sounds.
Idea # 3 Influence marketing
One of the critical trends in lead generation is marketing based on the recommendations of the so-called influencers. The audience trusts native integrations in influencer blogs more than the usual formats of advertising on the Internet. The influencer becomes an intermediary between the audience and the brand and influences audience loyalty. So you may integrate influencer content into your videos or allow the chosen influencers to use your video content for mutual benefits. The business owners themselves tend to give more preference to native blogger content. And this sets the trend.
Idea # 4 Omnichannel marketing
The Omnichannel strategy is a complex use of communication channels, each of which supports the others. This means that you use your videos on the video streaming channels, connect to your business website, distribute your video content on social media or your influencers’ markets or even through email or messenger tools directly to your most loyal customers.
Multichannel seeks to achieve different goals depending on the channel. There is one set of goals in the omnichannel approach, but other media are used to achieve them.
Idea # 5 Video production services
To make it easier to generate leads from their great video ads, the top marketers tend to automate routine tasks like sending emails, segmenting leads, finding contacts, etc via. Many services appear on the market that may automate their lead generation processes. This is one thing, and it’s common.
Another thing is that they use professional animated video production to create video content which is a high standard and has greater odds to bring incredible results from the start while distributed via any chosen communication channel or all at once.
Wrapping up
How to integrate the above-mentioned ideas into your strategy and benefit all in one? Here is the checklist:
1. Create both video and text lead magnets by offering useful checklists, explainers & guides, or instructions in exchange for contacts.
2. Create and run blogs with video content.
3. Make both videos with helpful tips and reviews, as well as ads. For example, if you sell real estate, you may start a video blog showing rooms, etc.
4. Organize webinars & speak at video conferences. There you may show your ads for good.
5. Use a professional video marketing toolkit.
Through your video content marketing:
· you demonstrate the expertise of the company;
· increase loyalty, as potential customers receive new knowledge from you;
· collect their contacts: 80% of users are ready to share them in exchange for receiving useful content via your videos.
Also, welcome to read on 6 more video marketing trends on our blog a bit in detail.
Sky’s the limit! Make sure you set the goals and pick the best suitable communication channel to distribute your video for marketing campaigns. Create high-quality content with the help of professional video makers and use top-notch technologies to back up. Good luck!
This content originally appeared on DEV Community and was authored by Explain Ninja
Explain Ninja | Sciencx (2021-11-03T10:49:31+00:00) Top Ultimate B2B Video Marketing Ideas to Use for 2021. Retrieved from https://www.scien.cx/2021/11/03/top-ultimate-b2b-video-marketing-ideas-to-use-for-2021/
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