This content originally appeared on DEV Community and was authored by Guaranteed Website Visitors
Click Rates with Email Marketing
There are various tools and methods in the field of internet marketing and digital marketing , one of the most powerful and main of which is email marketing. Especially these days its importance has become more obvious.
If we can improve our email creation skills, we can easily overtake our competitors.
We also need to know that email marketing has many benefits. Its advantages include cheapness, convenience and..
Click rate
Email click-through rate (CTR) is the ratio of the number of subscribers who clicked on at least one link in the email to the total number of emails received. It is usually expressed as a percentage.
According to studies in the field of email marketing, 73% of marketers evaluate email click-through rate as one of the most important criteria for measuring the success of email campaigns. Because the main purpose of email marketing is to establish and maintain communication and interaction with contacts. Therefore, you should design your email campaigns in a way that can persuade your audience to click on the link in the email. When it comes to email click-through rate (CTR), all parts of an email can be effective in persuading a user to click.
High email clickthrough rate
Indicates that the email campaign was related to user interest. Your audience also interacts well with the content of the email sent, and an acceptable percentage of them take the action.
Low click-through rate
This means that you need to make adjustments to future campaigns. The best way to find out if you have a good click-through rate is to compare your performance with the average of your business.
By following a series of very simple golden tips, we can easily increase the opening rate of our sent emails.
e-mail marketing
These 3 golden methods are the most important very simple tricks that if you use them in your targeted email marketing system, you will see great results to increase your click-through rate.
- Create a good sense of curiosity in the reader in email marketing The most important factor in opening an email is the curiosity of the audience. Curiosity is a very effective way and encourages the reader to click on the email. Using this method in the title of the email is very effective and increases the rate of opening the email. For more impact, state the title and the first line in a way that makes the reader curious and makes them feel good. This will allow the user and the client to open your email.
Email subject
Do not use titles such as "hello" and short words to increase email opening rate in email marketing. Also avoid aimless and short titles. The title of your email is very important and will attract the attention of the audience
Focus on the first line
The best way for your email to be read by the user is how to write the first line of the email. Write the first line of your email very carefully and leave it for that time because it has a very important impact on the reader.
Use of numbers
Using special numbers will increase the opening rate of your emails in email marketing. For example, write down the duration of a movie that you emailed for advertising. Know that using specific numbers increases the audience's curiosity.
For example:
• 10 ways to earn professional internet money
• You only have until 20:30.
• Download 6:30 minute movie
• and…
Use question sentences
Using question sentences when sending an email to the user increases the rate of email opening, such as:
• How to increase sales?
Haven't seen the free movie yet?
Why not start your own Internet business?
- Identify user interests and audience segmentation for email marketing If we send an email to all our contacts, if someone does not like or need the content of our email, they will not open it. Or he may be upset and change his view of our brand. When it comes to email marketing campaigns, it's best to divide your audience into several categories. Send emails to each category based on their interests and needs. Not only does this make them more willing, but it can also increase the click-through rate of the email sent. Having a call-to-action bar in the email will increase the number of customers coming to our website .
For example, suppose you are very interested in pizza, if every week, a 60% discount is sent to your Inbox by your favorite pizza shop, would you not want to open the whole email ?! The answer to this question will definitely be positive.
One of the most effective tricks to increase clickthrough rate is to monitor the interests of each of your users. This method is very simple. You will definitely receive an email or phone number from your buyers.
Track what products and services users provide, and organize and categorize people who are interested in a particular category of your products.
You can then design an email text for each user according to their taste and interest. Or just send emails and suggestions that the person is more interested in receiving.
e-mail marketing
Also read this article: Why do businesses need digital marketing?
- Customize your emails Try to be intimate with your audience in the content of email marketing, so that the person feels that this email is designed just for him and after receiving the email, he will feel good. This creates a sense of worth in the person. Suppose you receive an email from a reputable company with the subject line: "Mohammad Jan, you have not yet received your 50% discount code ?!" The person becomes curious to open the email, then reads the contents of the email. It feels valuable to be targeted by a reputable brand and company. This is etched in the recipient's mind and increases the likelihood of the email being reopened.
Conclusion
According to the golden and practical tips of email marketing mentioned above, you can have successful email marketing campaigns. As a result, you will have the highest return with the least cost. Email marketing is one of the most powerful digital marketing tools that plays a role today. It is important in increasing sales and attracting specific audiences.
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Source: https://jenny-business-school-courses.thinkific.com/pages/targeted-email-marketing
This content originally appeared on DEV Community and was authored by Guaranteed Website Visitors
Guaranteed Website Visitors | Sciencx (2021-12-23T18:14:44+00:00) 3 Golden Tips to Increase Click Rates with Email Marketing. Retrieved from https://www.scien.cx/2021/12/23/3-golden-tips-to-increase-click-rates-with-email-marketing/
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