This content originally appeared on The Keyword and was authored by Alex Shellhammer
While 2021 was far from a return to normal, publishers found ways to adapt, innovate and thrive in a rapidly changing environment. To help you keep your business on track in 2022, we're recapping some of last year's biggest tips and resources from Google Ad Manager.
Prepare for a privacy-first future
Use automation to do more with less
Invest in advanced TV video streaming
Build a retail media business
Learn from other publishers
This content originally appeared on The Keyword and was authored by Alex Shellhammer
Alex Shellhammer | Sciencx (2022-01-20T13:00:00+00:00) Your 2022 guide to Google Ad Manager. Retrieved from https://www.scien.cx/2022/01/20/your-2022-guide-to-google-ad-manager/
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