This content originally appeared on NN/g latest articles and announcements and was authored by Feifei Liu
Summary: When they shop for apparel items on global sites, users are concerned about sizing. Ease their concerns by providing corresponding local sizes, comprehensive size charts, and supplemental measurements.
In recent user research, one of the biggest concerns we heard from international shoppers using global ecommerce sites was whether the size of an apparel item would fit them. Study participants were particularly concerned about sizing when they knew international returns would be challenging or impossible.In recent user research, one of the biggest concerns we heard from international shoppers using global ecommerce sites was whether the size of an apparel item would fit them. Study participants were particularly concerned about sizing when they knew international returns would be challenging or impossible.
We’ve observed many shoppers hesitate when choosing sizes on international retail sites. Some of them had to turn to other websites and communities for comprehensive sizing information and others just left the site — not sure what to purchase.
Helping global users, especially those new to your site, to confidently choose the correct size is the first step in increasing sales. What’s more, a useful size guide can decrease the return rate and reduce unnecessary support tickets, both of which are very expensive.
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This content originally appeared on NN/g latest articles and announcements and was authored by Feifei Liu
Feifei Liu | Sciencx (2022-04-24T16:00:00+00:00) Size Guides and Product Measurements for International Shoppers. Retrieved from https://www.scien.cx/2022/04/24/size-guides-and-product-measurements-for-international-shoppers/
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