This content originally appeared on NN/g latest articles and announcements and was authored by Kate Moran
Summary: Users who have plenty of money can be hard to motivate to participate in research. Word-of-mouth networking, flexibility in scheduling, and remote studies might help you recruit them.
It’s typically fairly easy to recruit for a study with a general user profile — research-recruitment services and platforms (like User Interviews, UserZoom, and Askable, just to name a few) provide quick access to millions of potential participants. Unfortunately, it’s often much harder to find high-income participants through these services.
This is due to a selection bias — those most likely to register with recruitment panels tend to be looking for some extra cash. People in higher tax brackets are often hard to find and unwilling to participate in a study. Specifically, these individuals tend to be:
We recently needed to recruit wealthy participants for a study on luxury-brand websites. In the following sections, I’ll share the strategies that helped us recruit participants.
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This content originally appeared on NN/g latest articles and announcements and was authored by Kate Moran
Kate Moran | Sciencx (2022-05-01T16:00:00+00:00) Recruiting High-Income Participants: Challenges and Tips. Retrieved from https://www.scien.cx/2022/05/01/recruiting-high-income-participants-challenges-and-tips/
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