This content originally appeared on NN/g latest articles and announcements and was authored by Mayya Azarova
Summary: Effective storytelling involves both engaging the audience and structuring stories in a concise, yet effective manner. You can improve your user stories by taking advantage of the concept of story triangle and of the story-mountain template.
“We need a story that starts with an earthquake and works up to a climax.” This is a quote attributed to Sam Goldwyn, a Hollywood movie producer. Even though most UX professionals are not working on a scenario for the next blockbuster, they do need to capture other people’s attention and interest, to share insights in a memorable way, and to get everybody else in the organization to support their endeavors. Storytelling is a powerful tool that can accomplish all of these.
In UX, user stories build empathy by putting the audience in the users’ shoes. They also establish a common vocabulary and, because they emotionally involve the audience, they are memorable and often get audience members to buy in the UX endeavors behind the story.
Great stories, however, are not easy to come by. Not everyone is a confident storyteller at their workplace. But the good news is that you can learn how to create good user stories. This article presents two tips for improving storytelling:
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This content originally appeared on NN/g latest articles and announcements and was authored by Mayya Azarova
Mayya Azarova | Sciencx (2022-05-15T16:00:00+00:00) Two Tips for Better UX Storytelling. Retrieved from https://www.scien.cx/2022/05/15/two-tips-for-better-ux-storytelling/
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