The Dos and Don’ts of Pairing Typefaces

When choosing typography to use in designs, narrow down your options by understanding the most common classifications, looking for typefaces with multiple variations and distinct characters, and pairing typefaces together with consistency and readability in mind.


This content originally appeared on NN/g latest articles and announcements and was authored by Rachel Krause

Summary: When choosing typography to use in designs, narrow down your options by understanding the most common classifications, looking for typefaces with multiple variations and distinct characters, and pairing typefaces together with consistency and readability in mind.



Typographic Classifications

There is a whole wide world of typefaces out there and finding the right one(s) for your specific scenario can be overwhelming. A typeface , also known as a font family, can set the overall tone and personality of your site or application, as well as increase (or decrease) readability .

Let’s first start by defining some common characteristics across typefaces:

These definitions will be useful when describing typeface classifications. When looking for typefaces to use in projects, decide which classification of typeface will look best.



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This content originally appeared on NN/g latest articles and announcements and was authored by Rachel Krause


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