Read it Now: The State of Personalization 2022

If you read our 2022 State of Customer Engagement Report or have been attending sessions at this year’s CDP week, you know how effective personalization is for customer engagement. From gamified rewards programs to product recommendations to user-generated content, good personalization has the power to build customer loyalty and drive bottom-line growth. It’s quickly become the cornerstone of great digital customer engagement.

Now, we’re excited to offer a deeper dive into personalization, with the launch of Twilio Segment’s third-annual State of Personalization Report 2022. We surveyed thousands of businesses and consumers globally to bring you key trends within personalization, first-party data, privacy, and consumer loyalty.

In this year’s report, you’ll learn about:

• The ROI of personalizing your customer engagement
• Continued challenges businesses face in building omnichannel strategies
• The importance of first-party data as the end of third-party cookies draws near
• And so much more

We also dedicated a full session at CDP Week to this research. Watch it on-demand to hear Kathryn Murphy, GM of Twilio Engage, and Tess Mercer, Head of Marketing Ops at Box, discuss this year's findings.

Download the State of Personalization Report today

Natalie Schwab is a Sr. Content Marketing Manager at Twilio. Her team creates blog posts, e-books, guides, and more to help business leaders build the strongest customer engagement possible. In her free time, Natalie enjoys backpacking in the Cascades, painting watercolor landscapes, and cooking intricate recipes from around the globe.