This content originally appeared on Envato Tuts+ Tutorials and was authored by Brenda Barron
People build landing pages for a multitude of reasons. Perhaps you want to announce that you’ll be launching a new website soon? Maybe you want to let people know about a new product? You could even be looking to build an email list in anticipation of a huge announcement.
No matter the reason, coming up with an eye-catching landing page design can be tricky. To help you out, we’ve put together a list of some of our favorite Figma landing page design templates to streamline your workflow.
But first, let’s talk a bit about the key elements that make up compelling landing page designs.
Landing Page Design: 4 Essential Ingredients
Any good landing page design should include the following:
1. A Good Layout
Whatever sort of layout you choose for your landing page design, it should have a clean structure overall and be easy to navigate. Site visitors need to be able to find exactly what they’re looking for with ease.
It should also have a clear and consistent “flow.” That is, one section should intuitively lead to the next (and to the next). You should be mindful of the colors used and may even want to utilize some aspects of color psychology to get visitors to feel certain emotions and subsequently take certain actions.
2. Include Your Offer in a Headline
Another essential ingredient is the inclusion of an offer directly in your landing page design’s headline. You always need to assume that you won’t have a visitor’s attention for very long – a few seconds at most – so you need to make it clear from the get-go what your site is about, what you’re offering, and how the visitor can partake.
Take a look at this example from the LastPass website:
Here, they’ve featured a headline that makes a bold proclamation: “The future is passwordless.” From there, you’re presented with the key features the password manager provides. The headline makes the pitch and subheadlines drive the point home.
3. Keep the Page Focused
Any landing page design you create (in Figma or elsewhere) also needs to be focused. THe messaging should always stay on topic and consistently drive visitors to convert. Anything that’s not serving the purpose of driving conversion – whether that’s making a purchase, subscribing to a service, or signing up for an email list – should be removed.
4. Include a Clear Call-to-Action
Lastly, any landing page you make needs to have a clear and concise call-to-action. This is the entire point of the landing page so you really need to invest the time and effort into making it a good one.
An effective CTA stands to boost your conversion rates and build your customer base over time. Call-to-action buttons should appear in a contrasting color so as to stand out. You also may find it effect to include the same CTA several times throughout the landing page: in the header, in the hero image, in the middle of the page, and just above the footer.
19 Figma Landing Page Designs and Templates to Use Right Now
And now the part you’ve been waiting for. Here’s our collection of the best Figma landing page designs and templates that you can put to use immediately.
1. Landing Page - Travel Figma Template
First up is the Travel-theme landing page template for Figma, which offers a stylish and modern design that you can put to work immediately. It also includes sample pages so you can create custom designs even more easily.
Some notable features include:
- Well-organized, grouped, and layered files
- Compatibility with Figma, Adobe XD, Sketch, and Photoshop
- Based on a Bootstrap 12-column grid
- Includes free Google Fonts
2. Real Estate Landing Page Design for Figma
Next is the real estate landing page template, which offers a combination of UI and UX kits you can use to build a landing page for your real estate agency. It’s suitable for all levels of business from single agents to large company firms.
If you try it out for yourself, you’ll find this template includes:
- Full customization options
- A modern design that’s highly adaptable
- Well-organized layers
- Includes free Google Fonts
3. Hosting Landing Page Design for Figma
If you want to promote web hosting services, the Hosting landing page template for Figma is a logical choice. It’s fully customizable and offers well-organized, grouped, and layered files that you can start using immediately with minimal set up.
Other features you can expect here include:
- 2 homepage designs
- Fully scalable
- Uses Google Fonts
- Includes hosting company-specific design elements
4. Fitness Landing Page Design for Figma
Another option is the Fitness landing page template, which offers Figma users a great way to build a landing page for selling a fitness or health-related product or service with minimal fuss. This template includes:
- All the UI/UX kit components you need to build an effective landing page
- Well-organized files and layers
- Fully editable icons
- Fully customizable
- Includes free fonts
5. Furniture Landing Page Design - Template for Figma
There’s an option for furniture retailers, too. This landing page template is aptly named Furniture and offers a responsive design and organized files with layers that are easy to change and edit as you see fit.
A few noteworthy features include:
- Compatibility with Figma, Photoshop, and Adobe XD
- Vector-based designs
- Includes vector icons
- Includes an open-source font
6. Lynda Bakery - Landing Page Design for Figma
Another option is called Lynda Bakery, which offers a landing page design suitable for bakers, pastry chefs, bread artisans, and everything else in between. This template includes one landing page option you can customize and launch quickly and easily.
Features you might want to know about include:
- Auto layout
- Clean design and files
- Fully editable and customizable layers
- Full control over fonts and colors
- Includes free fonts
- Compatible with both Figma and Sketch
7. Florist Landing Page Design - Figma Template
Next we have the Florist Landing Page template, which provides Figma users with a convenient way to create a landing page for a florist, floral shop, or online floral delivery service. The designs included here are 100% responsive. Other features include:
- Desktop and mobile versions included
- Makes use of free fonts
- Well-organized files and layers
- Modern design
8. Cralo Landing Page - 3 Figma Design Templates
Or you might prefer Cralo, which is actually a set of 3 Figma landing page design templates that are themed around digital products and services. Whether you’re offering a SaaS solution or an ebook, this template set is a good fit.
Here are a few standout features:
- 3 landing page demos included
- Conversion-optimized designs
- Well-organized files and layers
- Fully editable and customizable
9. Photographer Landing Page Design - Figma Template
Or perhaps you need to create a website to promote your photography services but you’d like to generate some leads first? If this sounds like you, the Photographer landing page Figma template is a definite win. Along with a responsive design, you can also expect to get:
- Vector files that are completely customizable
- Full compatibility with Figma, Adobe XD, and Sketch
- Uses free fonts, only
- Includes full documentation
10. eCommerce Landing Page Design Template for Figma
If you’re creating an online store that you want to build some hype for, you’d be remiss if you didn’t consider the eCommerce Landing Page Figma Template. It provides everything you need to create the layout and overall design for an online shop quickly.
A few features to be aware of are:
- Full control over text styles and color options
- Well-organized, grouped, and layered files
- Straightforward customization
11. Campaign Landing Page UI Kit and Template
Here’s a great option for building a promotional campaign for an online service or digital product. Campaign provides a fresh and modern design that includes UI kit components you can put together however you wish.
Some other standout features include:
- Vector-based components
- Well-organized files
- Layered designs make editing a snap
- Includes free Google Fonts
- Compatible with Figma as well as Sketch and Invision Studio.
12. Creative Landing Page Design Template for Figma
Or if you’re looking for something super flexible, the Creating Landing Page is a good option. It’s a true multipurpose Figma template that can be used for lead generation, product promotion, or even a full website. The design is on the corporate side but it could be extended to other niches as well.
Features include:
- Well-organized and layered files
- Compatibility with Figma, Adobe XD, and Sketch
- Drag-and-drop editing
- Sections for pricing tables, a blog, testimonials, and more
- Includes Google Fonts
13. Hosting Landing Page Design Template
Now if you want to sell hosting packages, the Hosting Landing Page is a great option for you, as it includes all the features you’ll need to get started. The design itself is minimal but the bold contrasting CTA buttons and use of whitespace make it immediately engaging.
This template includes:
- Fully customizable and editable layers
- Free fonts
- Pricing tables
- Attractive CTA buttons
14. Construction Landing Page Design for Figma
Still another option serves those in the construction and interior decor industries. The Construction Landing Page template for Figma offers a professional layout and compelling design that helps visitors move swiftly through your sales funnel.
Features worth noting include:
- Tons of elements and components to work with
- A modern design that attracts attention
- Full range of customization options
- Free fonts
- Compatibility with Figma and Sketch
15. Agency Landing Page Design Template
Or you may prefer the Agency Landing Page, which offers a flexible design that could be used by web design agencies, marketing firms, SaaS companies, and more. It offers a trendy and modern layout that will appeal directly to your target demographic and can be used for creating full, engaging websites.
This template includes:
- Tons of customization options
- Control over text styles, colors, and gradients
- Font Awesome 5 Pro icons
- Meets accessibility standards
- Compatible with tons of formats, including Figma, Sketch, Photoshop, Adobe XD, Affinity, InVision Studio, PNG, JPG, and PDF.
16. 8 Landing Page Templates for Figma
If you’d like to have a selection of landing page templates to work with, This set of 8 Landing Page Templates is a great choice. It includes a variety of abstract, vector-based illustrations, too, that you can use in your design to immediately create engagement.
Other features include:
- 8 templates
- 8 SVG files
- 8 PNG files
- Full range of customizations possible
- Quick set up
17. Fashionico - Fashion Landing Page Design Template
But if you want to create a clothing store or fashion boutique, the Fashionico Landing Page design template is a great choice, too. With it, you can build a stunning website or online store that features a modern design with all the features you’d expect from a high-performing fashion store.
Some of those features include:
- Easy customization
- Placeholder areas for custom images and text
- Well-organized and layered files that are fully editable and scalable
- Includes a global style guide
- Full documentation
18. Street Style Landing Page Design Template for Figma
Next up is the Street Style Landing Page template, which is another easy-to-use Figma template designed to streamline website building. This one features a modern design with interesting graphical elements as well as a clear flow and call-to-action.
Other features include:
- Full control over colors and text
- Well-organized layers
- Compatibility with Figma, Photoshop, and Illustrator.
19. Workes - Landing Page Design Template for Figma
The last template on our list here today is the Workes template, which is an excellent choice for those looking to build a website centered around co-working. Beyond a clean and modern design with plenty of whitespace, this Figma template is also easy to edit and set up.
Workes also includes:
- Free Google Fonts
- Well-organized layers
- Call-to-action buttons
- Search function
- Industry-specific sections
Free Figma UI Kits on Tuts+
Download these free UI kits for Figma, created especially for you by our talented designers:
Free Figma UI Kit: NFT Marketplace App
Free Figma UI Kit: Personal Banking App
Free Figma UI Kit: Social Food App
Use Figma Landing Page Designs to Give Your Product or Service a Launch
Before you launch a new product, service, or website, you should consider creating a landing page to build interest in it. And with the landing page design tips presented here – along with a solid list of Figma templates to mull over – we’re certain you’ll be able to create something fantastic.
Now’s the time to dive in.
This content originally appeared on Envato Tuts+ Tutorials and was authored by Brenda Barron
Brenda Barron | Sciencx (2022-06-30T21:19:49+00:00) 15+ Best Landing Page Designs for Figma 2022. Retrieved from https://www.scien.cx/2022/06/30/15-best-landing-page-designs-for-figma-2022/
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