This content originally appeared on NN/g latest articles and announcements and was authored by Page Laubheimer
Summary: While analytics cannot be the only source of data about user journeys, path reports can provide insights about potential issues, typical navigation routes, and the content that users interact with right before key actions.
Understanding users’ journeys is one of the key insights that UX practitioners seek: if we know how our users move through our websites and what steps they take to satisfy their goals, we can better support them. Analytics tools often promise to reveal user journeys and offer dedicated tools for displaying how users move through a website.
However, understanding the user’s journey requires more data than analytics alone can provide — analytics cannot tell us each user’s specific goals or expectations and certainly cannot provide us with the rich qualitative details like their thoughts and feelings that make journey mapping such a valuable exercise. But, while you wouldn’t make a whole meal from just garlic, garlic certainly is a valuable ingredient; so, too, is analytics a key ingredient in understanding common user journeys.
What type of information does analytics provide? Analytics can reveal the most common pathways between pages — in other words, it can show us where most people start in our product or app and the pages or screens (or even features) they interact with next. These pathways are usually visualized in a Sankey diagram.
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This content originally appeared on NN/g latest articles and announcements and was authored by Page Laubheimer
Page Laubheimer | Sciencx (2022-10-16T16:00:00+00:00) Understanding User Pathways in Analytics. Retrieved from https://www.scien.cx/2022/10/16/understanding-user-pathways-in-analytics/
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