This content originally appeared on NN/g latest articles and announcements and was authored by Feifei Liu
Summary: Though they share similarities, notifications differ from emails because users expect them to be more concise, timelier, and only for urgent content. Choose to send SMS or push notifications strategically, depending on the context.
Due to the continually increasing usage of mobile devices, notifications (SMS and push notifications) are an increasingly popular method for communicating with customers. Compared to traditional emails , notifications are more accessible and invaluable for getting across time-sensitive information. They are, thus, well-suited for transactional notifications.
Unlike marketing notifications, which usually are meant to persuade customers to purchase a product or in other way engage with a site, transactional notifications are related to existing orders (e.g., delivery notices) or to customer-company relations (like updates on service terms).
In preparation for the fifth edition of our Transactional Emails, Confirmation, and Notification report (part of our Ecommerce User Experience report series), we conducted two longitudinal diary studies on transactional emails and notifications with respondents from four countries.
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This content originally appeared on NN/g latest articles and announcements and was authored by Feifei Liu
Feifei Liu | Sciencx (2022-11-06T17:00:00+00:00) Transactional Notifications: Their Characteristics and When to Use Them. Retrieved from https://www.scien.cx/2022/11/06/transactional-notifications-their-characteristics-and-when-to-use-them/
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