Page title conventions

This content originally appeared on Adam Silver and was authored by Adam Silver

A page title or document title describes a web page.

It’s the content that is placed inside the <title> element and appears in the browser window or tab.

The title is important because:

• it’s the first thing to be announed in screen readers
• it distinguishes your website from other open websites
• it helps search engines to index your website

I recommend the following structure with hyphens inbetween:

• name of page (usually the h1 heading but not always)
• section name (if applicable)
• name of service

Here are some examples based on Amazon’s website.

This content originally appeared on Adam Silver and was authored by Adam Silver

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