Three Pillars of User Delight

Delight can be experienced viscerally, behaviorally, and reflectively. A great design is supported by all three of these pillars and is best evaluated with specific research methods.


This content originally appeared on NN/g latest articles and announcements and was authored by Therese Fessenden

Summary: Delight can be experienced viscerally, behaviorally, and reflectively. A great design is supported by all three of these pillars and is best evaluated with specific research methods.



Why does user delight often feel so elusive? Not only is producing delight a difficult task, but the threshold for “delight” can be unclear and subjective. Does “delight” mean that the user smiles? Laughs? Comments positively? While a clear criterion like that would certainly simplify things, delight is experienced in many different ways — not just from person to person, but one person alone can experience many different kinds of delight within a single moment.

In a previous article , I defined user delight as any positive affect a user experiences, and discussed how usability is a fundamental requirement for delightful (or, as Aarron Walter phrases it in his Hierarchy of User Needs, “pleasurable”) experiences. In this article, I further dissect this highest level of "pleasure" by defining different types of delight and offering recommendations for how to achieve deep, lasting emotional connection with an audience.

Pillars of User Delight

To explain the different kinds of delight, it helps to think of Don Norman’s three levels of emotional processing (visceral, behavioral, reflective), which he discusses in his book Emotional Design. Delight can be experienced at each of these levels. These levels serve as pillars for a comprehensive, solid, multi-dimensional approach to designing for delight.



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This content originally appeared on NN/g latest articles and announcements and was authored by Therese Fessenden


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