This content originally appeared on NN/g latest articles and announcements and was authored by Kate Kaplan
Summary: Data from 343 respondents provide a baseline to help teams understand and estimate the time and cost involved in the journey-mapping process.
Many practitioners regard journey mapping as beneficial , citing benefits of aligning stakeholders, creating a shared product or UX vision , and revealing gaps and opportunities in overall user experience. However, there’s also a pervasive perception that journey maps are time-intensive and resource-intensive. Are their benefits worth the time they take to create?
We surveyed 343 practitioners who create and use journey maps in order to understand typical journey-mapping approaches, including how many total staff hours go into creating journey maps.
Specifically, we asked practitioners how much time was spent in their last journey-mapping project across the 5 key steps of a journey-mapping initiative :
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This content originally appeared on NN/g latest articles and announcements and was authored by Kate Kaplan
Kate Kaplan | Sciencx (2022-12-18T17:00:00+00:00) How Much Time Does It Take to Create a Journey Map?. Retrieved from https://www.scien.cx/2022/12/18/how-much-time-does-it-take-to-create-a-journey-map/
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