Top 10 UX Videos of 2022

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These are the videos published in 2022 that received the most views from our audience. Each video runs for 2–4 minutes, unless otherwise indicated.

Five User Interview Mistakes to Avoid (6 minutes)
Probing vs. leading. Saying enough to make your participant comfortable, but not so much you derail the research. 5 pitfalls in the user interview process are demonstrated so that you can avoid them the next time you talk with users.
Creating a UX Research Plan
Before starting any user research project, write down a research plan, preferably using a template that ensures that you don't overlook something. This keeps stakeholders informed and structures your own thinking.
User Story Mapping 101
User story maps visualize the activities, steps, and details users go through in a product or feature. Instead of heavy requirements documents, story maps communicate how the pieces fit together before design and development.
Design Thinking Activities (5 minutes)
The 6 stages of the design thinking process can be supported by a very wide range of UX methods and activities. Don't limit yourself to the most commonly mentioned methods.
You ≠ User (UX Slogan #1)
The foundation of user experience is the difference between the people on the design team and the people using the product. You can't ask users to design, but you also can't ask the designers whether their own design will be easy for the target audience to use.
(We also have a playlist with all the top UX slogans.)
UX Documentation in Agile
Documenting UX processes and design decisions are organizational memory, so even Agile projects that emphasize minimal documentation benefit from two cases of lightweight UX documentation.
Types of User Pain Points
Problems with a customer's experience can be big or small and fall into 3 categories: interaction level, journey level, and relationship level. UX resources should be prioritized to find and fix the most painful issues.
Journey Mapping vs. Story Mapping
How does a user story map differ from a customer journey map? A journey map is from the perspective of the person's experience, whereas a story map is from the perspective of the product and what it takes to deliver the user experience.
This vs. That: Confusing UX Terms Compared (5 minutes)
User experience, user interface, customer experience, service design, usability: all these terms have simple definitions and cover related but different aspects of great design.
Stop Obsessing Over Features: Focus on User Goals to Solve Real Problems
Focusing on shipping new features instead of solving customer problems results in products and services that don't serve real users. Shift the mindset from 'what did we get done' to 'how valuable is the work that we're delivering' to avoid becoming a feature factory.

Bonus: Top 5 Videos from Last Year

These videos published in 2021 received so many views in 2022 that they would have been on the above list if they had been published this year:

Top 10 Web-Design Mistakes (21 minutes)
Jakob Nielsen condemns 10 awful design flaws that plague today's websites, as voted by the audience at his Virtual UX Conference keynote.
UX vs. UI
User experience and user interface are highly related. Both are important, but what's the difference between UX and UI? (Often confused!).
7 Fundamental Activities for UX Workshops (5 minutes)
At the core of all the myriad of exercises and activity types in UX workshops are a simpler set of 7 foundational activities that can be blended to achieve the desired result.
User Research for Non-Existent Products
If your product doesn't exist yet, and you don't even have a prototype, you can (and should) still base design decisions on user research. Observational research methods can gather information about user needs and provide input to new-product ideation.
Design for the Elderly (5 min.)
Problems arise when people get older, but that just means opportunities for better design to support elderly users. The very best designs will help the elderly, but also be adapted by everybody else.

Bonus: Top 5 Videos from Last Year

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