Avoiding 3 Common Pitfalls of Affinity Diagramming

This content originally appeared on NN/g latest articles and announcements and was authored by Matt Brown

Summary: Inexperienced facilitation in affinity diagramming workshops can lead to groupings that do not serve the team goals or misrepresent underlying issues.

Affinity diagramming (also known as affinity mapping or the KJ method) is an effective technique for organizing and synthesizing large amounts of data.

In broad strokes, in an affinity-diagramming workshop, individual items, such as feature ideas or user-research observations, are each written onto a different sticky note, and all the sticky notes are placed onto a wall. A team then works together to cluster related sticky notes, eventually giving groups descriptive names. The end result is a set of groups.

In many UX scenarios, affinity diagramming is followed by a prioritization exercise to determine which group needs to be addressed first.

This content originally appeared on NN/g latest articles and announcements and was authored by Matt Brown

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