This content originally appeared on NN/g latest articles and announcements and was authored by Therese Fessenden
Summary: Generative AI can outperform human UX professionals by eliminating bias, spotting usability opportunities, and predicting user behavior. The scale of AI data generation means humans are no longer necessary for making critical design decisions.
With chatbots’ rise in popularity, many product designers are wondering whether the ability to mine big data makes them a suitable substitute for UX research. In fact, the technology is so powerful, that it can make unexpectedly insightful usability assessments, finding good aspects in designs otherwise ridiculed by humans. This makes AI the best, completely unbiased judge of utility and usability. For example, consider the font Wingdings:
Most UX professionals would agree that Wingdings is a ridiculous font. However, ChatGPT brings up many reasonable points on why it is actually perfectly usable and should be considered for future designs:
Wingdings is a font that has been the subject of much controversy in the typography world. Some argue that it is not a usable font because its characters are nonstandard symbols that can be difficult to interpret. However, there are many reasons why Wingdings can actually be a useful font in certain contexts.
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This content originally appeared on NN/g latest articles and announcements and was authored by Therese Fessenden
Therese Fessenden | Sciencx (2023-04-01T07:01:00+00:00) AI Spots Usability Opportunities that Humans Can’t. Retrieved from https://www.scien.cx/2023/04/01/ai-spots-usability-opportunities-that-humans-cant/
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