13 Best Artificial Intelligence (AI) Tools For Business: Pros and Cons

It’s time to accept it: artificial intelligence tools are here to stay. More and more companies are integrating AI tools into their processes. And it’s been a great help in saving time and effort.

So, for you to start getting familiar, we made a list of 13 AI tools for business. 

Integrating AI tools into our life has been the topic of discussion over the last few years. No matter if they are subscription based of free AI tools. Many in creative industries find AI integration daunting. But the primary advantage of AI tools is optimization rather than creativity.

Choose the Best AI Tools for Your Business

The greatest advantages of integrating AI tools are time saving, efficiency and cost reduction. It’s important to understand your needs and the ways to get the most out of these tools. You don’t want to get into something nobody on your team knows how to use.

Before you start paying for any of these tools, keep in mind:

1. Go for a user-friendly option that actually saves you time.
2. Customization features are important. They allow to adjust tone of voice to not look like a robot.
3. Make sure it can be integrated with the software you usually use.

13 Best Artificial Intelligence (AI) Tools For Business

We’ve chosen some of the best artificial intelligence tools for business. You’ll find different AI writing tools, AI copywriting tools, and AI marketing tools. Each includes a list of pros and cons for you to consider. 

1. Smartwriter.ai: AI Writing Tool

Let’s get started with this AI writing tool. This is a great AI tool for marketers, content creators, and writers. Using natural language processing (NLP) and machine learning (ML) this tool generates content quickly. It’s one of the most used AI writing tools.

Pros:

• definite time saver by automating content creation
• keeps your tone and style consistent throughout communication materials 
• save money since you won’t have to outsource this service 
• works with small and big businesses

Cons:

• the truth is nothing can match human creativity and spontaneity 
• even if it is automated, you must make sure content fits with your business standards
• consider that customization is limited

2. Copy.ai: AI Copywriting Tool

This is a great AI copywriting tool to create different kinds of content for different platforms. It can write advertising copy, product descriptions, blog posts and social media posts.

Pros:

• automated content generation saves you time
• pricing plans are accessible for different kinds of businesses
• can generate different types of content, from copy all the way to blog posts
• customize a specific tone of voice to align with your brand 

Cons:

• once everything is automated you’ve got limited control
• quality isn’t guaranteed all the time, might vary with topics or marketing goals 
• as all machine learning algorithms, it relays on existing content

3. Jasper: AI Content Writing Tools

Jasper is an AI copywriting tool. This platform also offers a range of data analysis and reporting tools. It’s a great fit for marketing, sales, and finance-oriented companies. AI content writing tools like this one help you analyze huge amounts of data. This way they come up with insights and generate reports. 

Pros:

• making data analysis and reporting automatic saves you loads of time
• since it works with advanced algorithms, you’ll get a high level of accuracy 
• customize your reports to add graphs and charts
• works with small and big businesses

Cons:

• there’s an expected learning curve to get familiar with the platform
• as with most AI-powered tools, customization is limited 
• it isn’t guaranteed that Jasper will integrate to every business systems

4. Semrush SEO Writing Assistant: Smart Writing Editor

Semrush’s SEO Writing Assistant is an AI-powered tool that helps optimize your content. I can do content analysis for readability, keyword research and competitor analysis. It also offers a real-time score on how high your content can rank on search engines. 

Pros:

• makes it easier to create optimized content ready for search engines
• easy to use and can be integrated to Google Docs and WordPress
• save time from manual keyword research and content optimization 

Cons:

• must pay a subscription to access
• as with most AI tools, customization is limited and might not be suited for niche topics
• with so much content being created nowadays, it can’t guarantee high ranking of traffic level

5. Copysmith: AI Content Writing Tools

Here’s another content creation AI tool to consider. AI marketing tools like this one make product description writing fast and efficient. It can also write meta tags, social media captions and email subject lines at scale. 

Pros:

• the interface is beautiful and easy to use
• generates high-quality content at scale in no time
• can integrate with other marketing tools

Cons:

• requires editing and proofreading to ensure accuracy 
• content created might not be completely original 
• as with many AI generated content tools: it lacks human touch

6. Fireflies: Automated Meeting Notes

Fireflies is a good solution for meeting notetaking. This is a meeting AI tool that automatically records, transcribes and summarizes meetings. Keep details records of conversations and meetings. It could be key for startups as well as stablished companies. 

Pros:

• efficiency is its greatest attribute since meeting recording and transcribing is automated
• accurate so you reduce the risk for misunderstandings
• can be integrated with other business’ tools such as Slack, Google Calendar and Zoom

Cons:

• there’s an expected learning curve to get familiar with the platform
• check that this tool meets your security and privacy demands
• AI is pretty accurate, but you can never guaranty a 100% reliability with transcriptions 

7. Tidio: Customer Support AI Tool

Tidio is a chatbot to communicate with customers in real-time through your website or social media. This AI-powered tool can answer FAQs to offer personalized support to customers. It’s a great tool if you want to improve customer support.

Pros:

• communicating with your customers in real-time can help you close more sales 
• automate customer interactions to guide them through their purchase experience 
• pretty easy to set up 
• can be integrated with Slack, Shopify and WordPress

Cons:

• the thing about chatbots in general is that customization is limited
• might not support all languages, so won’t be functional for global customers 
• consider time to train your chatbots so they know how to answer to customer questions

8. Timely: Automatic Time Tracker

Time tracking and scheduling tools can make your workflow more efficient. Timely is an AI software to track the time spent in different tasks. It’s a great tool to optimize productivity and manage multiple projects at once. 

Pros:

• get a pretty accurate time tracking of specific tasks and projects 
• great for project management to keep an eye on multiple projects and tasks 
• can create specific schedules automatically based on availability and workload 
• comes with a mobile app to track schedules on the go

Cons:

• there’s an expected learning curve to get familiar with the platform
• offers limited integrations with other platforms 
• can be perceived as aggressive or invasive, as it involves monitoring the employee’s every movement

9. Clockwise: Time Management AI Tool for Teams

Reduce scheduling conflicts automatically with this AI-powered tool. Clockwise is a scheduling and time management tool. Keep productivity up while managing efficient meeting times considering everyone’s schedules. 

Pros:

• algorithm can help optimizing the best meeting times to save time 
• prioritize everyone’s schedule and improve overall business productivity
• versatile since it can integrate with Google Calendar, Slack and Microsoft Teams
• comes with a mobile app 

Cons:

• there’s an expected learning curve to get familiar with the platform
• might not be the right fit for businesses with complex scheduling needs 
• most time management tools raise concerns with employee’s privacy 

10. Adcreative.ai: AI Marketing Tools

This is a great tool for marketing and social media team. It uses AI to learn about the brand, target and campaign goals. With this information it can generate a design and post layout proposals. 

Pros:

• can be a time and cost saving tool since you won’t necessarily have to hire a designer 
• has a huge library of layouts to choose and test 

Cons:

• as with many AI tools, there’s a limit on creative control and customization
• you might need to invest in complementary tools to create a cohesive campaign 

11. Hunch: AI Marketing Tools for Content 

This tool is specifically great for marketers. It lets you unify your campaigns across channels. Hunch analyzes the data from your social media channels to decide what performs best. This way it can deliver experiences specific to your audiences.

Pros:

• services include audience segmentation and trend analysis
• get real-time insights to improve your campaigns 
• customize reports and dashboards 

Cons:

• might not be the best choice for business with small customer base, since it needs a lot of data
• being automatically generated content, it can lack the human marketing intuition 
• can be inaccessible for companies on a tight budget 

12. Smartly.io: AI Tool For Advertising Automation 

This is another powerful tool for marketers. It helps you optimize advertising campaigns across multiple social media channels. Smartly can also adjust targeting and budgeting in real time. 

Pros:

• a time saver since it optimizes tasks and processes
• offers real-time optimization focused on improving ROI 
• can be integrated to other analytic and ad tools 

Cons:

• needs a lot of data, so might not be the best choice for small businesses
• same as Hunch, this working method can lack the magic of human intuition
• pricing information isn’t available, you need to request a demo first 

13. Celtra: AI Tool For Creative Automation

Last but not least, this is Celtra. It’s a great tool for agencies and media publishers. This platform uses AI to automate the production of massive digital campaigns. Their client portfolio includes names such as CNN, Adidas, Spotify, and Vice. 

Pros:

• great AI tool for creation and optimization of digital campaigns
• get real-time performance analytics and optimization 
• can manage content across multiple media channels
• platform includes collaboration tools for creative teams 

Cons:

• might not be suitable for small businesses with limited reach campaigns
• there’s an expected learning curve to make the best use of it
• pricing information isn’t available, so it might not be accessible 

And that’s it! Hope this guides you through your AI-tool discovery journey. There are plenty of other artificial intelligence tools out there. But this is a good place to get started.

There are free AI tools such as ChatGPT or Bing. But when it comes to optimizing tasks on a larger scale, it might be worth investing a little. 

The Best Business Templates (With Unlimited Use)

The smartest move for efficiency is to look for optimization tools and resources. That could be AI tools for business or it could be a subscription for unlimited creative resources.

Envato Elements is the top place to find premium templates, stock images, fonts and more.

Explore Envato Elements

Get access to all the creative resources you need for a low monthly fee subscription. Envato Elements can be a great combo with content creation AI tools for business. 

That’s a Wrap! 

You might’ve noticed we went from accessible to not quite cheap alternatives. This is to give you a wide range of options. At the end of the day, the best AI tool is the one that best suits your business needs.