This content originally appeared on NN/g latest articles and announcements and was authored by Page Laubheimer
Summary: Vague call-to-action verbs, unnecessary parallel language, and conversational tone of voice used in links and navigation labels are confusing. Use labels with strong information scent instead.
Jakob Nielsen once said that “life is too short to click on things you don’t understand. This quote sums up how users tend to behave with navigation categories — users won't click on a category unless it’s clear where they will go, before they click. Of course, some will try links out just to see where they lead, but that’s a relatively small subset of users (usually very motivated and in search of something elusive). We find that many people ignore vague link names entirely .
In our information-architecture course , we spend a lot of time talking about creating good labels for navigation menus and links . The concept that we return to over and over is that of strong information scent — the link label must give users a clear sense of what they’re going to find when clicking. We stress that clarity is the most important factor when choosing the words that will represent IA categories.
Here are 3 common IA mistakes that are all rooted in labels with poor information scent.
Read Full Article
This content originally appeared on NN/g latest articles and announcements and was authored by Page Laubheimer
Page Laubheimer | Sciencx (2023-04-16T16:00:00+00:00) 3 Common IA Mistakes (that Are All Due to Low Information Scent). Retrieved from https://www.scien.cx/2023/04/16/3-common-ia-mistakes-that-are-all-due-to-low-information-scent/
Please log in to upload a file.
There are no updates yet.
Click the Upload button above to add an update.