What Kind of Ad Blocker User Are You?

Find out your ad blocker personality and why an ad blocker may be right for you.


This content originally appeared on Adblock Plus and (a little) more - Blog and was authored by Laura Dornheim

If you’re new to the world of ad blockers, you might be wondering why even use one. There are plenty of reasons folks decide to use Adblock Plus. We block intrusive ads and certain trackers, allowing internet users to have more of a say in their browsing experience. So why should you use an ad blocker? Take our short quiz to find out your ad blocking personality and learn exactly how Adblock Plus can help you experience a better web.

1. Which is the worst part of online advertising?
a. The constant distractions like pop-ups, pop-unders, and banner ads. Ads are everywhere, and I can’t get a break!
b. Ad tracking. It irks me how much of my personal data advertisers use to show me ads and get me to purchase from them.
c. How do I pick between the above choices? They’re both awful!

2. When you dream of an ideal internet, it looks like…
a. A place where you can browse without advertisers constantly enticing you to spend your money. I just want to focus on what matters to me — not to them.
b. A place where I feel safe and secure. Online privacy is incredibly important and I would love an internet without third-party hackers, snoops, and invasive data collection.
c. Both of the above choices. (Really – how am I supposed to choose?)

3. Which word appeals to you the most?
a. Focus
b. Privacy
c. Control

4. If you could eliminate one thing from the internet, what would it be?
a. Floating videos that follow you as you browse.
b. Ad tracking and personal data collection.
c. The lack of control I have over how I experience the web.

5. If you had one magic power, what would it be?
a. Freezing time. I’d love more time to focus and get things done in a day.
b. Invisibility. Going by unnoticed whenever I want? Count me in!
c. Only one power? Since we’re dreaming here, I choose both.

Your Results

Mostly As – Distraction Despiser
You hate unnecessary distractions while browsing the web (and probably in real life, too). And you agree wholeheartedly that pop-ups are one of the worst forms of advertising ever created. All you want to do is focus on the content you actually want to see when you’re online – whether that’s when you’re reading the latest news or streaming video. You dream of a seamless, uninterrupted browsing experience.

Thankfully, with Adblock Plus, you can block pop-ups and other annoying ads as you browse the web. That means you get to focus on what matters most to you, rather than spending time looking for a way to close pesky pop-ups or clicking that “skip” button over and over. The best part is that Adblock Plus begins blocking ads the moment you install the extension!

If you’re really serious about getting rid of distractions on the web, you might want to give Adblock Plus Premium a try. Upgrading to Premium means you can block more than just ads. That means saying goodbye to annoyances like floating videos, newsletter pop-ups, survey requests, and site notifications. You can also block cookie consent pop-ups that ask you whether or not you accept a site’s cookies.

Mostly Bs – Privacy Protector
One of your biggest concerns about browsing the web is online privacy. You’re careful about what kind of personal information you share on social media and other websites. And the thought of advertisers buying and selling your data makes you uncomfortable, especially since you feel like you don’t often have a say in who is purchasing what information about you. While you understand the convenience of personalized ads, you’d really just prefer generic ones that don’t use your data to target you. In fact, you may be one of the 61% of users who are open to non-intrusive advertising, 75% of whom are OK with those types of ads so long as they can control what personal information is shared.

With Adblock Plus, you can block invasive ad trackers, which are used by advertisers to collect your personal information as you browse the web. That includes information like your age, location, career, browsing history, search history, and more. Adblock Plus can block most of these third-party trackers as you browse.

Mostly Cs – Browser Boss
Blocking annoying distractions? Saying goodbye to trackers? You want it all, Browser Boss! You’d like to have as much control over your browsing experience as possible. With the Adblock Plus extension, you can have it all. We put you in control by allowing you to block annoying ads, block trackers, and support the content creators you love with our allowlisting feature. You can even customize the web further when you block elements of a page that you don’t want to see (even if they aren’t ads).

Whether you’re a Distraction Despiser, Privacy Protector, or Browser Boss, using an ad blocker like Adblock Plus will allow you to take more control over your internet experience. Block ads and trackers, and shape your internet experience into what you want it to be!

Interested in giving Adblock Plus a try? Get started by visiting adblockplus.org from the browser of your choice. You’re also always welcome to reach out to our support team at support@adblockplus.org if you have any questions.


This content originally appeared on Adblock Plus and (a little) more - Blog and was authored by Laura Dornheim


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