Half year reflections on building my first SaaS

It’s been around a half year since I started building my dream productivity app, Flowmodor. I think it’s a good time to reflect on the journey and share some insights.

Start with some interesting stats:

MRR: $52 (from 11 paying users)
Total register…


This content originally appeared on DEV Community and was authored by Max Shen

It's been around a half year since I started building my dream productivity app, Flowmodor. I think it's a good time to reflect on the journey and share some insights.

Start with some interesting stats:

  • MRR: $52 (from 11 paying users)
  • Total registered users: 3700
  • Average monthly active users: 300
  • Average monthly landing page visitors: 1000

The overall trend is a slow but steady growth. Here are some reflections on the journey so far.

SEO and traffic

On average, I get 90 new registered users per week, most of them come from organic search:

traffic top sources chart

I think that's because I have been refining the landing page SEO for flowmodoro keyword. It's not a popular term yet so I successfully ranked the top for it.

This is actually a good strategy for a new product. Instead of targeting popular keywords, choosing a niche keyword can help you rank faster and get more targeted users.

In addition to the landing page, I also wrote some blog posts about the Flowtime Technique and Pomodoro Technique. However, the ranking of these posts are not that good. Therefore didn't bring much traffic:

entry pages chart

Paying users

I switched from PayPal to Paddle for payment processing. It's a good decision because I can now accept more payment methods and the checkout process is smoother (same for DX). It also provides a better dashboard to track the revenue and users.

Among the 11 paying users, 3 of them are on the yearly plan, which is actually suggested by one of the users. I didn't expect that people would pay for a yearly plan, but it turns out that some users prefer it.

I also added a 14-day free trial for every new registered user. Letting users try the full features for free is a good way to convert them into paying users.

Product development

Although I care about the traffic and revenue, I think the most important thing is still the product itself. It's the real value that I'm providing to users.

The 3 MVP features are all implemented and even more polished. For example the task list now supports Todoist integration, and the focus report now has a yearly heatmap view.

The completion of the MVP features also means that I'll soon have a public launch. I'm planning to launch it on Product Hunt next week. I hope it can bring more exposure and users. You can sign up here to get notified when it's live!

Another important thing is that I've built a feedback board for users to submit feature requests and vote for them:

feedback board

It's a great way to understand what users really need and prioritize the development. I've already implemented 3 features from the board and I'll start working on the most voted feature: a mobile app, after the public launch.

Conclusion

Building Flowmodor is a challenging but enjoyable journey. This is my first time building a SaaS product and I've learned a lot from it. I'm grateful for all the Flowmodor users providing feedback and support. I'll keep improving the app and looking forward to the PH launch next week đź’ś


This content originally appeared on DEV Community and was authored by Max Shen


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