This content originally appeared on NN/g latest articles and announcements and was authored by Kim Flaherty
Summary: Businesses must shift their focus from a narrow, product-level view of UX to a holistic one that spans a customer's lifelong experience.
Business leaders have been questioning the value of UX investments for years. Now, with mature design systems in place and AI promising automated solutions, traditional interface-level design work may seem less important.
But this view fundamentally misunderstands where UX value is heading. The next frontier isn't about perfecting individual screens or workflows — it's about orchestrating complete customer journeys that span months, channels, and technologies. For businesses ready to evolve, this shift presents massive opportunities to create lasting competitive advantages.
Is UX Dead?
The recent wave of UX layoffs and the speculation about AI replacing product designers suggest that some business leaders have forgotten a fundamental truth: value to customers equals value to business . This value exchange is what creates satisfied, loyal customers.
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This content originally appeared on NN/g latest articles and announcements and was authored by Kim Flaherty
Kim Flaherty | Sciencx (2025-02-21T18:00:00+00:00) UX Is Dead, Long Live UX. Retrieved from https://www.scien.cx/2025/02/21/ux-is-dead-long-live-ux/
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