This content originally appeared on Brad Frost and was authored by Brad Frost
I’m messing with my MailChimp account and really love their Brand Kit feature. You have the ability to upload logos, define color palettes, typography, personality, button styles, and more.
I especially like the experience around managing logos. They provide a number of scenarios where you see your logo sitting against certain background colors. “Can this logo be applied on white or light backgrounds” with a simple toggle switch for each scenario. I really love this! It’s a really elegant way to navigate a common, thorny problem.
Can things still slip between the cracks? Sure! But these types of system-level things make it easier for people to automatically do the right things. Make the best thing the easy thing.
Perhaps I’m primed to notice these things because in our design tokens course we’re digging into all of the accessibility considerations and gory details of managing content sitting on a specific background. This is just some of the incredibly useful and inspirational stuff we’re weaving into the course content. Great job, MailChimp team!
This content originally appeared on Brad Frost and was authored by Brad Frost
Brad Frost | Sciencx (2025-03-27T14:35:13+00:00) MailChimp Brand Kit. Retrieved from https://www.scien.cx/2025/03/27/mailchimp-brand-kit/
Please log in to upload a file.
There are no updates yet.
Click the Upload button above to add an update.