This content originally appeared on NN/g latest articles and announcements and was authored by Kate Moran
Summary: Luxury brands should use their digital channels to support and enhance their high-quality customer experiences. This requires providing product details that spark interest, balancing visual design with other priorities, and avoiding interruptions that risk cheapening the brand.
This article is the third in a three-part series.
This article suggests some specific approaches that luxury brands can use to deliver a high-quality ecommerce experience without sacrificing their values and principles. Luxury brands tend to strive for:
Each section below shares some instances in our research where luxury brands accidentally or intentionally violated that principle with their digital products. Additionally, each section recommends ways to implement that principle in both digital and in-person luxury experiences.
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This content originally appeared on NN/g latest articles and announcements and was authored by Kate Moran
Kate Moran | Sciencx (2022-06-26T16:00:00+00:00) Applying Luxury Principles to Ecommerce Design. Retrieved from https://www.scien.cx/2022/06/26/applying-luxury-principles-to-ecommerce-design/
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