12 Best Email Marketing Newsletter Software to Build Your List in 2022

Email marketing is far from dead. The revenue generated from email marketing is estimated to reach 11 billion by 2024. This money-making opportunity makes email newsletter software an essential tool for marketing campaigns. 

There’s no shortage of email marketing software for you to choose from. 

Today’s email software is more than just a platform to send emails. There are tools to convert your audience, send emails based on user actions, and generate more revenue for your business.

We researched the best email marketing software on the market and added them to a top twelve list for your convenience. 

What Is Email Marketing & Email Marketing Software?

Email marketing software is an all-in-one solution for your email marketing needs. Email marketing software lets you create, send, and track emails to your subscribers. Within the software, you can also:

• build custom email templates
• create segmented contact lists
• send automated emails
• view analytics of your email campaigns
• and much more  

Why Should You Be Using Email Marketing Software

You should use email marketing because it’s a profitable tool for any industry when used correctly. Email marketing gives you a direct connection with your customer and potential customers. This allows you to connect, build trust, and effectively market with your audience. 

You know what email marketing software is and why you should be using it. But how do you know what email marketing software to use for our business?

Keep reading for some advice to find the best email marketing platforms, including email campaign software, the best newsletter software, and more.

What to Look For in Email Marketing Software

No single email marketing platform fits every business’s needs. The features your business requires for email marketing software depends on a few factors. These factors are the size of your business, the type of business, and the business’s goals.

Here’s a list of main features you’ll want to consider when choosing email marketing software for your business: 

• Integration with software platforms. Since email marketing is a staple for any business, you’ll want to have the email service provider integrated with your business’s other marketing software. A few main platforms you need to be integrable are your CMS, website, and social media channels. 
• Easy to use. Can you easily create and send broadcast emails and set up email automations? A steep learning curve for your email marketing software can harm your business. Choose software that’s easy to use. 
• Templates. Professionally designed customizable newsletter templates are a lifesaver. You can make custom HTML templates. But having these ready-to-go templates makes email marketing that much easier. 
• Reliability. What good is an email marketing provider if your emails don’t reach your users? Choose a dependable email provider.

Email marketing campaigns need more than just the platform to manage and send emails. They also need professionally designed email templates, images, & graphics. Read below on how you can download these creative assets for an incredible price.

Top 12 Email Marketing Newsletter Software (2022)

Here are the top thirteen email marketing newsletter software you should use in 2022: 

1. MailChimp

Mailchimp is one of the biggest and most well-known email marketing software on the market. You can send automated messages, create targeted, and build stunning-looking emails. Whether you’re a solopreneur or a Fortune 100 company, Mailchimp can help you get your message out to your audience. 

Key Features

• free plan for up to 2,000 contacts
• advanced analytics and reporting
• beginner-friendly email builder
• integrates with hundreds of software

2. HubSpot

HubSpot is a true powerhouse of email marketing software. A CRM platform comes integrated with the software to help you get the best out of your marketing efforts. HubSpot excels at contact management and social media management. You’ll even get access to SEO tools. If you need a complete CRM and email marketing software, this has to be at the top of your list.

Key Features

• complete marketing platform: CRM, social media, & blogging
• powerful lead generation tools
• sophisticated analytics tools
• in-depth training resources

3. ConvertKit

This email software is best for small to mid-sized businesses as well as creators. What makes ConvertKit unique is its ability to let you sell digital products and subscriptions. One other handy feature that makes ConverKit a great tool is its user management. The tagging system makes it easy for you to add and remove subscribers from workflows.

Key Features

• advanced tagging and segmentation rules for marketing
• reliable performance
• high volume sending 
• best for personalized messages

4. GetResponse

The smart automation and easy-to-set-up campaigns make GetResponse a powerful email marketing software. GetResponse has a sales funnel builder that’ll be a valuable tool for marketing. The pricing of the software is competitive with other major platforms and scales with your business. 

Key Features

• complete marketing webinar software
• easy to set up transactional emails
• custom segments
• abandon cart emails & product recommendations

5. Active Campaign

Active Campaign offers over five hundred pre-built automations for your marketing emails. A special feature that’s offered is the ability to upload and update contacts. You’ll also find a great landing page builder that can help you generate more leads. Active Campaign is an all-in-one email marketing software.

Key Features

• hundreds of automation recipes, tools, and templates
• 870+ software integrations
• SMS marketing campaigns
• CRM features

6. AWeber

AWeber is another popular option for all types of business sizes. The email marketing software has a wide range of features like autoresponder functionality, basic eCommerce features, and access to a wide range of email templates. There’s even a free version that allows you to send emails out to 500 subscribers.

Key Features

• easy to use marketing and automation tools
• segment subscribers with tags
• email split testing
• phone, email, and live chat support

7. Drip

Drips automatic customer segmentation helps it stand out from the competition. You can even segment customers based on certain actions on a web page. Drip has popular software integrations with Facebook, Shopify, and WordPress. If you want a visually appealing graphical user interface, this is the platform for you.

Key Features

• point and click visual email editor 
• great customer support
• pre-build eCommerce automations
• powerful email segmentation and personalization 

8. Mailer Lite

Mailer Lite is ideal for small to mid-sized businesses. Building online forms and email templates is quick and painless with this email campaign software. The advanced filtering options in Mailer Lite help you find the right audience for your emails. Best of all, Mailer Lite has a cheaper price than its competitors.

Key Features

• easily manage campaigns and subscribers
• advanced marketing automation workflows
• landing page templates
• HTML editor for custom campaigns

9. Omnisend

Omnisend is a must-have email marketing platform for growth-focused eCommerce businesses. Automations are quick to set up and help you manage your emails with ease. A visual builder is used to create emails, landing pages, and pop-ups. Migrating to Omnisend from another email marketing platform is straightforward. 

Key Features

• marketing lead database
• web, ROI, and revenue analytics
• SMS integration
• eCommerce integration

10. Constant Contact

Constant Contact offers some of the highest deliverability rates on the market. A few unique features include the ability to send surveys and schedule your social media posts. You can even administer online surveys to your subscribers.

Key Features

• best-in-class delivery rate
• drag and drop email editor
• advanced reporting and analytics
• nurture leads through automated emails

11. Moosend

Moosend is one of the most affordable email marketing software on the market. You can either pay for the number of subscribers or the number of emails sent. The interface is user-friendly, making it easy to create great-looking emails. 

Key Features

• pay per send emails
• Zero HTML knowledge needed
• high converting automation workflows
• advanced lead generation tools

12. Campaign Monitor

Campaign Monitor’s strength lies within its program autoresponders. You can easily set up triggers that add and remove your subscribers from your lists. There’s a great selection of email templates for you to choose from, with thirty-seven different web fonts. Don’t overlook this email campaign software.

Key Features

• wide range of email templates
• easy to install automation tools
• combined SMS and email marketing
• optimized transactional emails

Looking to learn about tools to use with your email marketing software? Be sure to check out the following sections.  

Learn More About Email Marketing

Have you selected your email marketing platforms already? Are you ready to start with your first email campaign? Or are you still making a decision about which email campaign software to use? Either way, we can help you learn more. Here are some useful tutorials:

• 

  18 Best Digital Marketing Email Newsletter Templates for 2022 Campaigns

  

  Marc Schenker

  16 Feb 2022

• 

  MailChimp vs. Campaign Monitor: Which Is the Best Email Newsletter Software?

  

  Brenda Barron

  17 Aug 2016

• 

  What Is Email Marketing? (What You Need to Know Now.)

  

  Julia Melymbrose

  09 Feb 2022

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Start Sending Emails Today!

Email marketing is necessary for your business’s success. It doesn’t matter if you just started your business or have thousands of employees. This article outlined what you need to look for in the best email marketing software. It also took an in-depth look at the top thirteen best email marketing platforms available. 

Decide what features your business needs and sign up for the perfect email marketing software for your business today!