Omnichannel Journeys and Customer Experience: Study Guide

This content originally appeared on NN/g latest articles and announcements and was authored by Kim Salazar

Summary: Unsure where to start? Use this collection of links to our articles and videos to learn about what omnichannel customer journeys are, how to conduct research to evaluate them, and how to design journeys effectively.

Here’s a list of NN/g’s most useful introductory articles and videos about customer journey design and related topics. Within each section, the resources are in recommended reading order.

Resources in this study guide are grouped under the following topics:

Customer Journeys and Customer Experience: An Overview

UX work has traditionally focused on interface design and optimizing the experience for single digital interactions. However, not all experiences are so granular and targeted. When users interact with an organization’s products over time and across devices to achieve larger goals, these related interactions make up a customer journey. Customer journeys should also be researched and designed to result in enjoyable customer experiences.

This content originally appeared on NN/g latest articles and announcements and was authored by Kim Salazar

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APA

Kim Salazar | Sciencx (2023-02-05T17:00:00+00:00) Omnichannel Journeys and Customer Experience: Study Guide. Retrieved from https://www.scien.cx/2023/02/05/omnichannel-journeys-and-customer-experience-study-guide/

MLA

" » Omnichannel Journeys and Customer Experience: Study Guide." Kim Salazar | Sciencx - Sunday February 5, 2023, https://www.scien.cx/2023/02/05/omnichannel-journeys-and-customer-experience-study-guide/

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Kim Salazar | Sciencx - » Omnichannel Journeys and Customer Experience: Study Guide. [Internet]. [Accessed ]. Available from: https://www.scien.cx/2023/02/05/omnichannel-journeys-and-customer-experience-study-guide/

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" » Omnichannel Journeys and Customer Experience: Study Guide." Kim Salazar | Sciencx - Accessed . https://www.scien.cx/2023/02/05/omnichannel-journeys-and-customer-experience-study-guide/

IEEE

" » Omnichannel Journeys and Customer Experience: Study Guide." Kim Salazar | Sciencx [Online]. Available: https://www.scien.cx/2023/02/05/omnichannel-journeys-and-customer-experience-study-guide/. [Accessed: ]

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» Omnichannel Journeys and Customer Experience: Study Guide | Kim Salazar | Sciencx | https://www.scien.cx/2023/02/05/omnichannel-journeys-and-customer-experience-study-guide/ |

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