This content originally appeared on HackerNoon and was authored by Hack Marketing with HackerNoon for Businesses
As 2023 drew to a close, John, an email marketer, had good reason to pop off the champagne he’d been saving for New Year’s Eve.
His newsletters had begun clocking a 35% Open Rate and a mouth-watering 5% Click Rate. However, as time passed, the lack of conversions began to take its toll on John's enthusiasm.
\ The early thrill of high open and click rates gave way to frustration and disappointment.
Can you tell me what happened here?
\ SPAMBOTS - That’s What Happened Here.
\ Designed and operated by massive email providers like Google, Apple, Microsoft and third-party providers like Barracuda, Spambots open every email and click on every link to check for phishing and malicious links.
\ That’s all good, but a side effect is newsletter marketers’ inability to differentiate between a real click by a human and a spambot click.
This breaks all your drip campaigns, re-engagement efforts, and most newsletter advertisements you buy!
\ While you might now appreciate the gravity of the situation, almost every newsletter platform (like Mailchimp and SendGrid) is asleep at the wheel or basking in the (short-sighted) bump in ‘reportable stats.’
\
A more technical way to verify this is to check time on site. The spambot clicks will show up as visits that stayed for less than 5 seconds.
\ What Can You Do To Fix This?
\ Honestly, nothing!
\ Well, you can try the following:
\
- Increase link-click scoring time to 1 hour or even 1 day
- Embed a stealth link
- Clean up your list with a re-opt-in campaign
\ But good luck - ain’t nobody got time for that!
\ What you can do instead is advertise directly on websites that cater to your niche.
\ The CPMs would be lower, the CPCs would be lower, and the botclicks would be minimal.
\ In fact, if your audience is any of the following:
\
- Programmers
- AI/ML Enthusiasts
- Web3 Degens
- Cybersecurity Professionals
\ Or at the intersection of a combination of the above - our 4000+ sponsors seem to be in a sweet spot.
\ Here’s what this week’s sponsor has to say - ‘HackerNoon drives a lot of traffic for a very reasonable cost and the engagement is stronger than X and Reddit.’
\ I’m expected to create FOMO here and compel y’all to ACT NOW, but we’re not about all that.
\
:::tip Book a Meeting Here
:::
\ And if Advertising based on Intent, instead of cookies, or,
\ Advertising that generates a 0.20% CTR is what you’re looking for - I’ll see you at the meeting!
\ To the rest,
\ May the odds also be in your favor.
This content originally appeared on HackerNoon and was authored by Hack Marketing with HackerNoon for Businesses
Hack Marketing with HackerNoon for Businesses | Sciencx (2024-06-24T11:46:33+00:00) Click Is The New Impression: Marketers Vs. Spam. Retrieved from https://www.scien.cx/2024/06/24/click-is-the-new-impression-marketers-vs-spam/
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