This content originally appeared on NN/g latest articles and announcements and was authored by Kathryn Whitenton
Summary: Designers are vulnerable to the same cognitive biases as users. The context in which you present a problem can bias your design choices.
What Are Decision Frames?
Psychology and behavioral-economics principles often help designers create interfaces that steer users in a desired direction. For example, prospect theory and loss aversion teach us that allowing users to try a service before signing up for it will increase the number of registrations.
For example, consider Resume-now.com , a resume creation application that lets visitors immediately select a template and start customizing their resume without creating an account. Once users have invested their time crafting their resume, they gain a sense of ownership. So, at the end of the process, when Resume-now prompts them to create an account in order to download their resume and store it for future updates, they will be motivated to create an account to avoid ‘losing’ their work.
The same psychological principles that drive users’ decision making also influence how designers make choices — after all, designers are people, too.
Read Full Article
This content originally appeared on NN/g latest articles and announcements and was authored by Kathryn Whitenton
Kathryn Whitenton | Sciencx (2024-07-16T16:00:00+00:00) Decision Frames: How Cognitive Biases Affect UX Practitioners. Retrieved from https://www.scien.cx/2024/07/16/decision-frames-how-cognitive-biases-affect-ux-practitioners/
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