Independent Science + Technology

Category: digital-advertising

Optimizing User Acquisition with Google DV360: Creative Strategies for Success

Post date November 13, 2024
Post author By Maria A
Post categories In creative, creative-strategies, digital-advertising, dv360, Google, paid-ads, programmatic-ads, user-acquisition

Alkimi Exchange Founder and CEO Ben Putley Talks Blockchain-based Digital Advertising

Post date October 29, 2024
Post author By Harry Hood
Post categories In advertising, alkimi-exchange, ben-putley, blockchain-technology, digital-advertising, digital-marketing, marketing, startups

Advertising Integrations That “Go Viral”: my Journey in Attention Management and Marketing Research

Post date September 18, 2024
Post author By Radmir
Post categories In content-marketing, digital-advertising, hackernoon-top-story, how-to-go-viral, marketing, social-media-marketing, social-media-marketing-tools, viral-social-media-clips

A Deep Dive Into Streaming Advertising: Types, Advantages, Challenges, and Best Practices

Post date September 16, 2024
Post author By Dmitriy Iliashenko
Post categories In adtech, ctv-advertising, digital-advertising, programmatic, programmatic-ads, programmatic-advertising, streaming-advertising, what-is-streaming-advertising

Should We Brace Ourselves for AI Ad-machines?

Post date July 23, 2024
Post author By anderson
Post categories In advertising, ai, ai-applications, artificial-intelligence-trends, digital-advertising, future-of-ai, marketing, online-advertising

Changes in User Data Privacy, How to Implement: Recommendations from Ekaterina Besedina

Post date June 20, 2024
Post author By Jon Stojan Media
Post categories In cybersecurity, data-privacy, digital-advertising, good-company, ios-development, privacy-regulartion, skadnetwork, user-data-privacy

What Is a Reasonable Digital Advertising Budget for a Small Business?

Post date December 4, 2021
Post author By Francesca M. Nichols
Post categories In business-strategy, digital-advertising, digital-marketing, Small Business, small-business-marketing, social-media, startup-advice, startup-marketing

LensAI: Cookie-Busting Ads, Statistics, & Case Studies

Post date September 10, 2021
Post author By LensAI
Post categories In artificial-intelligence, cookie-busting-ads, digital-advertising, good-company, life-after-third-party-cookies, machine-learning, online-shopping, startup

Why Demand Side Platforms Are Essential For Your Advertising Campaign

Post date August 26, 2021
Post author By Er. Chaitanya Patel
Post categories In advertising, advertising-campaigns, demand-side-platform, digital-advertising, marketing, programmatic-ads, programmatic-advertising, programmatic-digital-ads

4 Tips for Operating a Successful Digital Showroom

Post date August 26, 2021
Post author By Emmy David
Post categories In automotive-industry, digital-advertising, digital-identity, digital-marketing, digital-payments, digital-showroom, digital-transformation, marketing

Startup Interview with Itamar, CEO, Anzu.io

Post date August 21, 2021
Post author By Hacker Noon
Post categories In adtech, digital-advertising, entrepreneurship, gaming, monetization, startup-advice, startup-strategy, startups-of-the-year

Startup Interview with Pavel Shkliaev, CEO Of LensAI

Post date August 12, 2021
Post author By LensAI
Post categories In artificial-intelligence, cookies, digital-advertising, founder-interview, founder-stories, machine-learning, startup, startups-of-the-year

iOS 14 Privacy Features: It’s Time to Rethink Advertising & Marketing Strategies

Post date August 4, 2021
Post author By Grace Lau
Post categories In advertising, data-privacy, digital-advertising, digital-marketing, ios, ios-app-development, mobile-marketing, privacy

CTV Highlights How Advertisers Can Survive the Post-Cookie World

Post date July 28, 2021
Post author By Reid Mitnick
Post categories In adtech, ctv, digital-advertising, end-of-cookies, life-after-third-party-cookies, ott-platforms, ott-streaming, video-advertising

Re-thinking Digital Advertising in a User-First World

Post date June 29, 2021
Post author By SachinAag
Post categories In advertising, Digital Publishing, digital-advertising, game-theory-dynamics, internet, internet-privacy, online-privacy, privacy

Data-Driven Advertising and Its Impact On Our Privacy-Driven World

Post date June 21, 2021
Post author By Meenu Susanna
Post categories In data, data-management, data-privacy, data-security, digital-advertising, hackernoon-top-story, privacy, security

Treat for the Eyes: 6 Types of Visuals to Use in Marketing

Post date June 19, 2021
Post author By Hacker Noon
Post categories In artificial-intelligence, digital-advertising, marketing, photography, social-media, social-media-marketing, virtual-influencer, visual-content-marketing

Why Local Digital Marketing is Important and How to Get Started

Post date June 1, 2021
Post author By kunal rajput
Post categories In consumer-behavior, digital-advertising, digital-marketing, local-business, local-search, local-seo, marketing, website-design

Unlocking Interactivity for CTV and The Future Of iCTV

Post date May 11, 2021
Post author By Daniel Elad
Post categories In adtech, digital-advertising, online-advertising-technology, ott, ott-business, ott-monetization, ott-platforms, video-advertising

Social Media Advertising: How to Get Started in 2021

Post date May 6, 2021
Post author By William Joseph
Post categories In digital-advertising, digital-business, digital-marketing, digital-strategy, digital-transformation, social-media, social-media-marketing, social-media-strategy

6 Marketing Problems Of 2021 And How To Fix Them

Post date April 1, 2021
Post author By Oliver Lynch
Post categories In advertising, business-growth, content-marketing, digital-advertising, digital-marketing, growth-marketing, marketing, Problem Solving

Connected TVs are the Future of Hyper-Casual Games

Post date April 1, 2021
Post author By Sergey Mishchenko
Post categories In digital-advertising, game-development, gaming-app, gaming-industry, ott, ott-app-development, ott-monetization, tv-enabled-ott-apps

Introducing LensAI: Our Hearts Demand Changes

Post date March 26, 2021
Post author By LensAI
Post categories In adtech, ai, artificial-intelligence, digital-advertising, good-company, machine-learning, online-advertising-technology, startup

How To Know If Your New Facebook Ad Campaign Is A Dud In 3 Days Or Less

Post date February 21, 2021
Post author By Steve Kehler
Post categories In advertising-campaigns, digital-advertising, digital-marketing, facebook-ads, facebook-paid-marketing, marketing, pay-per-click, what-is-a-good-ctr

Stop Compromising Your UX for Display Ad Revenue: It’s Not Worth It

Post date February 10, 2021
Post author By Ikhwan Nazri
Post categories In ad-revenue, digital-advertising, digital-marketing, display-advertising, media, user experience, website-ux, what-is-a-display-ad

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