This content originally appeared on DEV Community and was authored by Wannabe Entrepreneur 🎙️
There is no SaaS without a Trial!
Many indie devs are into SaaS nowadays and their monetization strategy normally falls into two categories:
- A fully paid product with different tiers
- A freemium model
Quite often in either of these methods, the creators offer free trials. A way for users to actually try the paid version without credit card is needed! (got to have these last magic words)
Feedback
I have been really enjoying writing my thoughts both here and on indie hackers and from yesterday's post I got a few Devs visiting my virtual co-working space for entrepreneurs and asking me if they could try it for free...
I had already considered a trial in the past but I have always rejected the idea
My product is a paid community and I have been lucky enough to have found really cool and active first members 💪
It somehow seemed odd to allow strangers to come into our virtual office just to disappear a few days after (much like my father... 😿). Plus it's a 4 euros subscription that can be canceled at any time...
If people are not willing to pay that then they probably never will... - Tiago thinking to himself
I explained my reasons to this user and then got convinced by the explanation... 😱
Is not about the money but the fact of giving my credit card info and committing to a product without actually knowing if it works... - user
I realized that the problem was not losing the 4 euros but rather being tricked by a sketchy podcaster with possibly an empty slack channel!
I decided then to give it a shot! Here is what I have done...
1- Get a coffee ofc... ☕
2- Asked the community members if they were ok with it and like always they were super supportive!
3- Create a new extra in the buymeacoffee platform for a value of ZERO euros and use zapier to store the new user data together with the expiration date into Airtable. #NoCode4TheWinBROOOO
4- Change the landing page to this beauty...
Results
It's amazing because since I implemented the trial a grand total of ZERO new members have joined!!! So I was right!
Or maybe is still too soon to tell... XD I will wait a couple more days to take my conclusions and I will keep you posted! (btw if you prefer listening to these adventures in an audio format you should checkout my podcast)
I hope you found this entertaining and I would love to know what are your thoughts on trial periods... Have they been working out for you?
This content originally appeared on DEV Community and was authored by Wannabe Entrepreneur 🎙️
Wannabe Entrepreneur 🎙️ | Sciencx (2021-12-21T02:21:57+00:00) Trial Periods… Are they really worth it?. Retrieved from https://www.scien.cx/2021/12/21/trial-periods-are-they-really-worth-it/
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