This content originally appeared on NN/g latest articles and announcements and was authored by Jennifer Junge
Summary: People tend to prefer information that confirms their existing beliefs and to undervalue information that contradicts their beliefs. With the appropriate research methods, the confirmation bias can be recognized and avoided in UX design.
When scanning your social-media feeds, did it ever happen to you to ignore articles posted by friends with political views different than yours? Yet, you probably paid attention to the content shared by those who are on your side of the political spectrum. This is an example of confirmation bias — a term that was first introduced by psychologist Peter Wason in 1960 and that refers to the tendency to let prior beliefs influence how we perceive new information.
Definition : Confirmation bias is a cognitive error that occurs when people pursue or analyze information in a way that directly conforms with their existing beliefs or preconceptions. Confirmation bias will lead people to discard information that contradicts their existing beliefs, even if the information is factual.
Confirmation bias can be seen as an instance of priming — our prior beliefs influence how we search for new information and distort how we interpret it. It is a cost-efficient way to understand the world — after all, it’s easier to stick with a hypothesis than to discard it and come up with another one instead.
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This content originally appeared on NN/g latest articles and announcements and was authored by Jennifer Junge
Jennifer Junge | Sciencx (2022-03-13T16:00:00+00:00) Confirmation Bias in UX. Retrieved from https://www.scien.cx/2022/03/13/confirmation-bias-in-ux/
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