This content originally appeared on NN/g latest articles and announcements and was authored by Feifei Liu
Summary: The language-switching feature on ecommerce sites should be placed in the top corners on desktop sites and above the fold on mobile, with enough details and flexibility to satisfy user needs.
Many international customers want to shop on global sites, but they often aren’t comfortable shopping in another language — even when they can speak that language. An increasing number of sites are offering multiple language versions to meet global audiences' needs and expand their customer base.
Offering Multiple Language Versions
During an ecommerce study in China, we found that offering a translated Chinese version or a dedicated Chinese site was a big plus for international brands. Once they entered a site written in a foreign language, users’ first instinct was to look for a Chinese version. Some preferred Chinese sites because of their unfamiliarity with specific category and product names –- for example, on pharmaceutical websites.
A Chinese participant wanted to buy some fish oil for his parents from an Australian pharmacy website. Despite being able to read some English, he was worried about pharmaceutical terms and jargon. He was happy to discover a Chinese version of this site.
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This content originally appeared on NN/g latest articles and announcements and was authored by Feifei Liu
Feifei Liu | Sciencx (2022-03-27T16:00:00+00:00) 6 Tips for Improving Language Switchers on Ecommerce Sites. Retrieved from https://www.scien.cx/2022/03/27/6-tips-for-improving-language-switchers-on-ecommerce-sites/
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